Has Nike lost its magic?

Has Nike lost its magic?

0 Anmeldelser
0
Afsnit
2171 of 1997
Længde
25M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

For decades, Nike was the sports brand - a global symbol of winning. One estimate suggests it sells 26 pairs of shoes every second. Elite athletes wore it as they chased titles, while millions of children wore it as they dreamed of sporting glory. But as competition intensified and consumer tastes changed, the company that once dominated the market began to lose momentum. This year alone, Nike's stock market value has fallen by around 35%. So what went wrong? And can Nike find a way back to winning?

Presenter: Rahul Tandon, Michelle Fleury and Will Bain Producer: Rebecca Smyllie Editor: Stephen Ryan

You can email the team: businessdaily@bbc.co.uk

(Photo: Shoppers walk past a Nike store in the King of Prussia Mall in Pennsylvania, US, 3 April, 2025. A giant Nike tick is displayed in the window. Credit: Rachel Wisniewski/Reuters)


Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
Cover for Has Nike lost its magic?

Other podcasts you might like ...