Goodbye blue tick?

Goodbye blue tick?

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Episode
1563 of 1983
Længde
18M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

Once a much desired badge of authority and quality, on some social media platforms the blue tick (or check) is now available to anyone who chooses to buy one.

But has this been a popular move?

And has the monetising of verification meant that the blue tick has lost its credibility?

We hear from industry experts who can shed some light on verification, which has dramatically changed since Elon Musk bought Twitter, now X, in October 2022.

Presenter: David Harper Producer: Victoria Hastings

(Image: Two workers look at a phone. Credit: Getty Images)


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