Nielsen Ratings: Are They Still the Gold Standard? Guest: Steve Allan - The Research Director, Inc.

With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc.

Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance.

In this episode, Steve shares some key points, including:

• While r adio is still the number one audio reach medium • , listening is down overall, especially among younger people. What’s radio’s next move • ? • How the pandemic has impacted levels of radio listening. • Why ratings should be taken with a grain of salt in PPM and Diary markets. • What TLR is, and how it can impact perceived station impact and real revenues. • Are Podcasting and Streaming growing threats to traditional radio, or valuable complements to the station brand?

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