Brandwidth On Demand

Beyond Powerful: Valerie Geller’s Top Insights for Future-Proofing Your Media CareerWant to secure YOUR career against the unknown? In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secrets that have empowered legions of broadcasters and podcasters to cut through the noise in todays evolving mediascape. With her decades of coaching the who’s who in broadcasting, Valerie digs into the nuts and bolts of crafting content that doesn’t just speak but resonates, engages, and captivates—because let’s face it, your audience has the attention span of a TikTok scroll. Why should you care? Because unless you’ve been living under a rock, you know the media game has changed. It’s no longer enough to just broadcast; you’ve got to echo across multiple platforms. Valerie’s insights into turning your every broadcast or podcast into a magnetic force field of engagement are nothing short of a masterclass in media evolution. And guess what? She’s here to ensure your voice isn’t just heard but felt. Keen to bulletproof your position in the evolving media landscape? Valerie's latest tome, Beyond Powerful Radio, isn’t just a book; it’s your new best friend in the digital age—a blueprint for what comes next in the world of podcasting and broadcasting. Dive into her strategies, and you might just find your own voice growing beyond powerful. Curious? maybe, just maybe, transform from media follower to industry leader, explore her business strategies here, and get your hands on the book that’s rewriting the rules here. Trust us, your media career will thank you. One Minute Martinizing - Show Biz (read here) Please help us thank these BRANDWIDTH ON DEMAND supporters: Musicmaster RadioContentProThrowback Nation Radio Get the FREE BRANDwidth newsletter Check out OTHER BRANDwidth Episodes

211

17M

Beyond the Infinite Dial: Edison's Larry Rosin Reveals 5 Must-Know Survival MovesThis time we welcome Larry Rosin, President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear. These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio. As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now. Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today’s digital realities isn’t optional—it’s survival. Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace digital platforms, prioritize seamless user experiences, and focus on live, local content that audiences can’t find elsewhere. From optimizing over-the-air and streaming integration to addressing ad loads that drive listeners away, Larry offers a practical roadmap for success. He also highlights podcasting as a major growth opportunity and stresses the importance of adapting to the evolving mediascape, where smartphones and on-demand options dominate. For radio to thrive, leaders must recognize the shift and act decisively. This episode isn’t just informative—it’s a call to action. Radio has the tools to succeed, but survival hinges on understanding and implementing the key strategies Larry shares. Learn where radio stands, what it must do to adapt, and how to secure its future in a fast-changing world. ***This Time We’ll Learn: [02:01] Why Larry says ‘dipping a toe’ into digital is no longer enough for radio’s survival…or YOURS! [05:15] How the explosion of smartphones and new platforms has transformed audio consumption forever. [09:00] Why compelling content—not just convenience—is critical for radio’s dominance in the car. [14:00] How research proves LIVE and LOCAL radio can seize more than just breaking news opportunities to stay relevant. [16:26] Why radio’s unmatched reach makes it a cornerstone of ad-supported audio. One Minute Martinizing Dave Martin explores WHAT's NEXT? Please help us thank these BRANDWIDTH ON DEMAND supporters: Musicmaster RadioContentProThrowback Nation Radio Get the

209

19M

Episodes

Lyt når som helst, hvor som helst

Andre har også lyttet til ...