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David Martin & Kipper McGee

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape.   Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Brandwidth On Demand

Join us as Sean Ross, the renowned writer and editor behind "Ross on Radio," explores the radio industry’s path to thriving in 2025.

Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement, from bilingual classics in Miami to innovative listener promotions worldwide. 

Sean also dives into the resurgence of mass-appeal formats like Top 40 and Country, strategies for fostering deeper community connections, and the role of AI in production and content creation. 

Sean shares actionable insights for broadcasters to extend in-car listening, leverage video content, and reimagine the audience experience. With practical advice and global examples, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving radio landscape. Tune in to gain new perspectives on what it takes to thrive in 2025 and beyond. 

Sean's INTRIGUING observations and concepts you'll want to discuss with your team! 

The resurgence of mass-appeal formats like Top 40 and Country.Creative ways stations are fostering deeper local connections.Strategies for balancing traditional audio strengths with the rise of video and streaming platforms.The impact of AI on radio production and content creation.Spotlighting standout stations making waves in 2024 and 2025.

One Minute Martinizing - Timing (read here)

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Sean Ross-Radio's Most Intriguing Stations of 2025

Want to secure YOUR career against the unknown? 

In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. 

Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secrets that have empowered legions of broadcasters and podcasters to cut through the noise in todays evolving mediascape. 

With her decades of coaching the who’s who in broadcasting, Valerie digs into the nuts and bolts of crafting content that doesn’t just speak but resonates, engages, and captivates—because let’s face it, your audience has the attention span of a TikTok scroll.

Why should you care? Because unless you’ve been living under a rock, you know the media game has changed. It’s no longer enough to just broadcast; you’ve got to echo across multiple platforms. Valerie’s insights into turning your every broadcast or podcast into a magnetic force field of engagement are nothing short of a masterclass in media evolution. And guess what? She’s here to ensure your voice isn’t just heard but felt.

Keen to bulletproof your position in the evolving media landscape? Valerie's latest tome, Beyond Powerful Radio, isn’t just a book; it’s your new best friend in the digital age—a blueprint for what comes next in the world of podcasting and broadcasting. Dive into her strategies, and you might just find your own voice growing beyond powerful.

Curious? maybe, just maybe, transform from media follower to industry leader, explore her business strategies here, and get your hands on the book that’s rewriting the rules here. Trust us, your media career will thank you.

One Minute Martinizing - Show Biz (read here)

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Beyond Powerful: Valerie Geller’s Top Insights for Future-Proofing Your Media Career

You can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla, who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+ stations just since we recorded this interview!

We’re talking all about how you have to be your unique self in a world that’s constantly trying to squeeze you into a box. Simple, but not easy. Jimmy shares his wild journey and how he crafts his show, blending humor with the serious stuff, like current events and even politics — you know, the fun topics! Plus, we’ll get into the nitty-gritty of how to connect with audiences across different platforms, including his top-rated TV Show and best-selling books!

So, grab your earbuds, kick back, and let’s explore the art of being a one-of-a-kind voice in this crazy media landscape!

Check out Jimmy's

Radio show - FOX Across America with Jimmy FaillaPodcast - FOX Across America (on Demand) TV show - FOX News Saturday NightBooks • by Jimmy Failla 
 • -
A Life of Laughter and Love • ‎ 
-The Cancel Culture Dictionary • -
Follow That Car!: A Cabbie's Guide to Conquering Fears, Achieving Dreams, and Finding a Public Restroom • 
Appearances

One Minute Martinizing - Company (read here)

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Meet Jimmy Failla: From Cabbie to Comic to Network Radio’s Hottest Talk Star

Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.

If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.

🧠In This Episode:

 • How the 
Three Minute Rule • is changing audience credit in PPM markets
 • Why 
mobile diary options • could reshape smaller markets
 • Nielsen's partnership with Edison and why 
Share of Ear • data matters 
 • How AI is already being used in 
audio attribution and analysis • Why 
radio still dominates ad-supported audio • (yes, really—70% of it!)
 • What the industry can expect from the 
Nielsen One • project

One-Minute Martinizing (tap here)
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Mentioned in this episode:

www.radiocontentpro.com/brandwidth

The 5 Nielsen Hacks No One Told You About (Until Now) | Jon Miller, Vice President, Audience Insights – Nielsen Audio.

When audio pros want honest answers about growing their audience, they call Tom Webster.

In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content.

Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.

He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset.

This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.

🎧 The Big Things Killing Your Audience Growth (and How to Fix Them) | Guest Tom Webster

Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:
 
www.brandwidthondemand.com

#017 - Radio Resolutions for '17

When it comes to top-rated morning shows, most managers will agree that it takes a little bit of ‘crazy’ to create the chemistry, commitment and contageous enthusiasm that keeps a show at the top of the ratings.
 
Few local hosts exemplify this trait ─ and the crucial contol to keep on target more than DAVE SMILEY, captian of the “Smiley in the Morning Show” at Indianapolis CHR mainstay WZPL.
 
Dave also shares some power tips on 'things he knows NOW he wishes he'd known THEN'!
 
Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:
 
www.brandwidthondemand.com

#017 - Dave Smiley, WZPL/Indianapolis

From a kid who would do almost ANYthing to get on the air calling local DJ’s, and started developing his ‘act’ doing humorous PA announcements in grade school, Seattle-based FITZ shares the story of how he got his start, and the steps that lead to his nationally syndicated morning show, distributed by the SBG radio networks.
 
Fitz shares some of the biggest mis-conceptions of those who THINK they’d like to be syndicated, but aren’t ‘there’ yet? He also tells us his definition of “B.Y.O.B.” and shows why winning talent will do it!
 
He offers some solid tips for PD’s & GM’s on the care & feeding of an established air talent and what HE looks from a good program director or manager. Fitz also explains the special ‘adventures’ of having so many DIFFERENT PD's at once, carrying his show on their stations!
 
Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:
 
www.brandwidthondemand.com

#018 - Fitz in the Morning/Network Show

Tom Webster is Vice President of Strategy for Edison Research, perhaps best known as the sole providers of exit polling data during US elections for all the major news networks, and radio’s benchmark INFINITE DIAL STUDY, America’s longest running research series on digital media consumption.
 
This widely-cited study, along with others including The Social Habit, Twitter Users in America, Moms and Media, The Mobile Commerce Revolution and Sharing the Road, the Changing In-Car Audio Space are frequently quoted for their spot-on accuracy and clearly focused analysis.
 
He is also a popular keynote speaker on data and consumer insights and writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.
 
During this visit, Tom shares what the INFINITE DIAL can mean for all of us, shares observations on what media can learn from the recent election cycle, and points out one thing that worked so well radio STOPPED doing it!
 
Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:
 
www.brandwidthondemand.com

#019 - Tom Webster - What the INFINITE DIAL Means for YOU

Gabe Hobbs is a longtime award-winning radio leader, specializing in spoken word formats for the past 20-plus years.
 
As SVP Programming for Clear Channel Broadcasting, he oversaw 275 News, Talk and Sports stations, and served as in-house advisor to Premiere Radio Networks, where he worked with names you’ll know ranging from Rush Limbaugh and Glenn Beck, to Dr. Laura, Bob Costas and even the President of the United States, Donald Trump! Now he heads Gabe Hobbs Media, featuring an impressive roster of top broadcast talent.
 
In this episode, he reveals common threads to all of his successes, and offers tips you can implement immediately.
 
Gabe also shares insights on the 2017 Talk Show Boot Camp in Atlanta, and shares tips that radio people of ANY format should be paying attention to moving forward
 
Complete show notes, including BONUS CONTENT and the EXPANDED PLAY of this interview are available at:
 
www.brandwidthondemand.com

#020 - Gabe Hobbs - Secrets of a SUPERSTAR Coach

Free Beer & Hot Wings started as an afternoon show hosted by former college roommates Gregg Daniels and Chris Michels at a non-commercial station in Omaha. Soon, they moved to mornings before heading on to WBON in Knoxville, TN. Next stop was New Jersey, where they were simulcast on two stations. The Free Beer & Hot Wings Show began full syndication in 2004 with the addition of WGRD in Grand Rapids, MI. Joe joined the show in 2005, followed by Steve in 2009 and Kelly in 2019. The show is now making mornings sound funny on radio stations in 26 different states, and making extra money in ways very few radio people do. Hear how!

#099: The BRILLIANCE of Idiots - Guests: FREE BEER & HOT WINGS

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