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The Black Effect Podcast Network and iHeartPodcasts

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (@willlucas), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Black Tech Green Money

Imani Ellis is the founder of CultureCon & The Creative Collective
 
Will Lucas on Socials
Instagram: @willlucas
TikTok: @willlucasceo
Facebook: /wlucasii
 
Black Tech Green Money
Instagram: @blacktechgreenmoney
Facebook: /BlackTechGreenMoney
 
Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

The Founder of CultureCon

Most people think the hardest part of entrepreneurship is coming up with an idea. For a lot of founders today, that’s no longer the problem. The problem is deciding which ideas deserve your time.
 
In this solo episode of Black Tech Green Money, Will Lucas explores what happens when every opportunity feels like it could be the next big thing. From software startups and media ventures to hospitality, real estate, and AI-powered products, Will shares the reality of navigating a growing portfolio of ideas while trying to stay focused on what matters most.
 
Along the way, he examines the difference between ideas that excite you and ideas that align with your long-term vision, why AI has made starting projects easier than ever, and how judgment—not execution—may be becoming the most valuable skill in entrepreneurship.
 
This is a candid conversation about focus, opportunity, decision-making, and the hidden cost of chasing too many good ideas.
 
If you’ve ever found yourself asking, “Should I build this?” this episode is for you.
 
Follow Will Lucas on Instagram: @willlucas
 
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
 
Learn more at AfroTech.com
 
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Every Idea Feels Like a Million-Dollar Opportunity

Everyone is talking about how AI can help you build a company. Few people are talking about what happens after the AI starts writing the code.
 
In this episode, Will Lucas takes you behind the scenes of building ICON, an on-demand photography marketplace, largely with the help of AI. From working in the wrong repository and rebuilding architecture, to broken app launches, failed notifications, customer-trust issues, and the constant cycle of two steps forward and four steps back, this is the honest version of what it looks like to build a real product in the age of AI. Along the way, Will shares what AI is genuinely great at, where it consistently falls short, why judgment may be the most valuable skill in the modern economy, and why the goal of a startup is never perfection, it’s getting to launch. If you’ve ever wondered whether AI is hype, opportunity, or something in between, this episode is for you.
 
Links Mentioned in This Episode:
 
 • ICON – 
https://ICONapp.co 
Follow Will Lucas on Instagram: @willlucas
 
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
 
Learn more at AfroTech.com
 
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

I Built a Startup with AI. Here's What They Don't Tell You That Trips Most People Up

Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn’t generating ideas, it’s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON, Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era.
 
Links Mentioned in This Episode:
 
 • ICON – 
https://ICONapp.co • CommPartHS – 
https://Commparths.com 
Follow Will Lucas on Instagram: @willlucas
 
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
 
Learn more at AfroTech.com
 
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Stop Looking for Startup Ideas. Start Looking for Problems.

Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem.
 
Follow Will Lucas on Instagram: @willlucas
 
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
 
Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

How to Monetize Cultural Influence with Omar Johnson

Tade Oyerinde is Chancellor at Campus.edu. Campus is on a mission to maximize access to a world-class education. A new kind of college, Campus offers accredited, career-focused degree programs to kickstart your education.
 
Follow Will Lucas on Instagram: @willlucas
 
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
 
Learn more at AfroTech.com
 
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Community & Education in the world of AI with Tade Oyerinde of Campus.edu

Vanessa is a Registered Dietitian Nutritionist and the co-founder of Culina Health.
 
Follow Will Lucas on Instagram: @willlucas
 
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
 
Learn more at AfroTech.com
 

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Health is True Wealth, Vanessa Rissetto of Culina Health

John Hope Bryant is an entrepreneur, author, and philanthropist, best known for his work in economic empowerment and financial literacy. He is the founder, chairman, and CEO of Operation HOPE, Inc., a nonprofit organization providing financial literacy and economic education to underserved communities. Bryant has been a vocal advocate for financial inclusion and has worked tirelessly to uplift communities through initiatives aimed at improving credit scores, increasing homeownership, and fostering entrepreneurship.
 
In this episode of Black Tech Green Money, Bryant talks with AfroTech's Will Lucas about the nature of money, describing it as a "coward" that seeks safety and high returns. He emphasizes the importance of building relationship capital and the value of strategic partnerships. Bryant also discusses the misconceptions around debt, explaining the difference between good and bad debt, and highlights the importance of financial literacy as a new civil rights issue. He encourages listeners to think beyond making money to building wealth through investments in education, relationships, and smart financial strategies. The conversation underscores the need for a comprehensive business plan and the significance of creating scalable businesses to foster long-term economic growth in the Black community.
 
Follow Will Lucas on Instagram: @willlucas
 
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
 
Learn more at AfroTech.com
 
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

John Hope Bryant of Operation HOPE on how to be a money magnet

Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast.
 
Follow Will Lucas on Instagram: @willlucas
 
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
 
Learn more at AfroTech.com
 
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

How to Monetize Cultural Influence with Omar Johnson

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