Episode 8 - Adidas vs. Puma - Part 2: "The Sons"
- Forfattere
- Afsnit
- 9
- Udgivet
- 19. apr. 2023
- Forlag
- 0 Anmeldelser
- 0
- Afsnit
- 9 of 95
- Længde
- 28M
- Sprog
- Engelsk
- Format
- Kategori
- Økonomi & Business
Athletes and advertising seems so synonymous these days that it can be hard to imagine a time when the two didn't go hand in hand. But everything has to start somewhere. And in this case it all started with a small German shoe company that grew into the global corporate megaliths Adidas and Puma. The inner-family grudge that divided the original company in two may have started with brothers Adi and Rudolf Dassler, but it came to its existential conclusion with their sons: Horst and Armin.
Be sure to watch Chris Silber's excellent series of films about the Dassler brothers: Rivals Forever.
And read Naomi Braithwaite's fascinating research into shoe design.
Hosted by Bridget Todd Written by James Levine Editing & Sound Design by Pete Musto Produced by Benjamin Austin-Docampo Created by Executive Producer Jeremiah Tittle
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