Reducing Friction and Fraud in Financial Services Onboarding – with Mary Ann Miller of Prove

Today's guest is Mary Ann Miller, VP and Fraud Executive Advisor at Prove. Mary Ann brings extensive experience in fraud prevention, identity risk, and digital onboarding across financial services. Mary Ann joins Emerj Senior Editor, Marilie Fouchè, to discuss how financial institutions are applying data and AI to modernize customer onboarding while managing fraud, risk, and regulatory requirements. Mary Ann also breaks down how AI-driven identity verification can automate manual checks, safely support data pre-fill, and flag suspicious or non-human activity earlier in the onboarding process. The conversation highlights how these workflow changes can reduce operational burden, lower customer abandonment, and improve fraud outcomes without slowing down legitimate customers. Want to share your AI adoption story with executive peers? Click emerj.com/e2 for more information and to be a potential future guest on Emerj's flagship 'AI in Business' podcast! Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.