Chris Best of Substack on the Future of Media

What if the future of media isn’t controlled by algorithms or legacy institutions—but by independent voices building directly with their audiences?

In this episode, Erik Torenberg is joined by Chris Best, cofounder and CEO of Substack, along with a16z general partners Katherine Boyle and Andrew Chen.

We trace the origin story of Substack and its cultural impact, including how it reinvented the business model for independent media. We also explore the evolution of blogging, the rebundling of media, and what the future holds as attention becomes the scarcest resource.

Timecodes:

00:00 Introduction 03:50 Origins of Substack 06:29 The Evolution of Blogging & Media Models 09:15 Direct Audience Connection & Platform Independence 10:57 Vision for Substack & The Role of Algorithms 21:06 Business Models: Ads, Subscriptions, and AI 26:10 The Scarcity of Attention & Value of Good Content 27:45 Unbundling, Rebundling, and the Future of Media Companies 37:12 Academia, Books, and Changing Content Formats 44:31 Substack’s Next Phase & Closing Thoughts

Resources:

Find Chris on Substack: https://cb.substack.com/

Find Chris on X: https://x.com/cjgbest

Find Andrew Chen on Substack: https://andrewchen.substack.com/

Find Andrew on X: https://x.com/andrewchen

Find Katherine on X: https://x.com/KTmBoyle

Find Katherine on Substack: https://boyle.substack.com/

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