Would You Pay to Use Instagram Without Ads?

Meta, the parent of Facebook and Instagram, will soon find out how much users in Europe are willing to pay to access its social media platforms without ads. Meta’s subscription plan is the company’s latest move to address data privacy concerns from European Union regulators. WSJ’s Sam Schechner explains.

Further Reading:

- Meta Pauses Ads for Users Under 18 in Europe as It Rolls Out Subscriptions

- Meta Plans to Charge $14 a Month for Ad-Free Instagram

Further Listening:

- How Apple Lost to the EU

- Meta’s Metaverse Mess

Learn more about your ad choices. Visit megaphone.fm/adchoices

Release date

Lydbog: 2. november 2023