Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Cover for Web3 Marketing

Web3 Marketing

1 Bedømmelse

3

Varighed
8T 21M
Sprog
Engelsk
Format
Kategori

Fakta

THE ESSENTIAL WEB3 MARKETING BOOK

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin―Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This audiobook is a must-read for professionals at any level in their Web3 careers―already working or investing in Web3, exploring what it means for their business, or considering a jump into something new―and for anyone who wants to understand the next internet revolution.

© 2023 G&D Media (Lydbog): 9781722552275

Udgivelsesdato

Lydbog: 15. maj 2023

Andre kan også lide...

  1. Monopolies and Tech Giants: The Insights You Need from Harvard Business Review
    Monopolies and Tech Giants: The Insights You Need from Harvard Business Review Harvard Business Review
  2. The AI Factor: How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially
    The AI Factor: How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially Asha Saxena
  3. Kellogg on Marketing, 3rd Edition
    Kellogg on Marketing, 3rd Edition Philip Kotler
  4. Talent, Strategy, Risk: How Investors and Boards Are Redefining TSR
    Talent, Strategy, Risk: How Investors and Boards Are Redefining TSR Ram Charan
  5. Exponential: Transform Your Brand by Empowering Instead of Interrupting
    Exponential: Transform Your Brand by Empowering Instead of Interrupting Jeff Rosenblum
  6. The Strategy Book: How to think and act strategically to deliver outstanding results, 3rd Edition
    The Strategy Book: How to think and act strategically to deliver outstanding results, 3rd Edition Max Mckeown
  7. The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
    The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary Joseph A. Michelli
  8. The Referral of a Lifetime: Never Make a Cold Call Again!
    The Referral of a Lifetime: Never Make a Cold Call Again! Tim Templeton
  9. Choose Your Customer: How to Compete Against the Digital Giants and Thrive
    Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L.S. Byrnes
  10. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
    Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Philip Kotler
  11. The Phoenix Encounter Method: Lead Like Your Business Is on Fire!
    The Phoenix Encounter Method: Lead Like Your Business Is on Fire! Ram Charan
  12. Positivity and Growth
    Positivity and Growth Harvard Business Review
  13. Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads
    Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads William Miller
  14. Management Tips: From Harvard Business Review
    Management Tips: From Harvard Business Review Harvard Business Review
  15. Difficult Conversations: Craft a Clear Message, Manage Emotions and Focus on a Solution
    Difficult Conversations: Craft a Clear Message, Manage Emotions and Focus on a Solution Harvard Business Review
  16. Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership
    Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership Andrew Liveris
  17. The Clayton M. Christensen Reader
    The Clayton M. Christensen Reader Clayton M. Christensen
  18. Growth Hacking For Dummies
    Growth Hacking For Dummies Anuj Adhiya
  19. Changing the Game: The Playbook for Leading Business Transformation
    Changing the Game: The Playbook for Leading Business Transformation Graham Christie
  20. What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics
    What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Melina Palmer
  21. Turn Your Passions into Profits: The Proven Path for Building a Rewarding Online Business
    Turn Your Passions into Profits: The Proven Path for Building a Rewarding Online Business Matt McWilliams
  22. Prove It: Exactly How Modern Marketers Earn Trust
    Prove It: Exactly How Modern Marketers Earn Trust Phil M Jones
  23. Accounting: A Beginner’s Guide to Understanding Financial & Managerial Accounting
    Accounting: A Beginner’s Guide to Understanding Financial & Managerial Accounting John Kent
  24. Advanced Consulting: Earning Trust at the Highest Level
    Advanced Consulting: Earning Trust at the Highest Level Bill Pasmore
  25. What Would Steve Jobs Do?: How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win
    What Would Steve Jobs Do?: How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win Peter Sander
  26. Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
    Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs W. Chan Kim
  27. The Fast Forward MBA in Project Management: The Comprehensive, Easy to Read Handbook for Beginners and Pros, 6th Edition
    The Fast Forward MBA in Project Management: The Comprehensive, Easy to Read Handbook for Beginners and Pros, 6th Edition Eric Verzuh
  28. The Frictionless Organization: Deliver Great Customer Experiences with Less Effort
    The Frictionless Organization: Deliver Great Customer Experiences with Less Effort Bill Price
  29. Fostering Innovation: How to Build an Amazing It Team
    Fostering Innovation: How to Build an Amazing It Team Andrew Laudato
  30. Making Real Connections
    Making Real Connections Harvard Business Review
  31. Internet Riches: The Simple Money-Making Secrets of Online Millionaires
    Internet Riches: The Simple Money-Making Secrets of Online Millionaires Scott Fox
  32. Stats and Curiosities: From Harvard Business Review
    Stats and Curiosities: From Harvard Business Review Harvard Business Review
  33. The Art of Starting: How to Build Your Creative Business from the Ground Up
    The Art of Starting: How to Build Your Creative Business from the Ground Up Iona Mathieson
  34. HBR Guide to Managing Flexible Work (HBR Guide Series)
    HBR Guide to Managing Flexible Work (HBR Guide Series) Harvard Business Review
  35. The Multiplier Model: How Systems Can Create Exponential Business Growth
    The Multiplier Model: How Systems Can Create Exponential Business Growth Mark Siebert
  36. Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
    Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Philip Kotler
  37. Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders
    Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders Frances Hesselbein
  38. Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed!
    Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed! Colin C. Campbell
  39. How I Did It: Lessons from the Front Lines of Business
    How I Did It: Lessons from the Front Lines of Business Harvard Business Review
  40. The Live Enterprise: Create a Continuously Evolving and Learning Organization
    The Live Enterprise: Create a Continuously Evolving and Learning Organization Jeff Kavanaugh
  41. The Frontline CEO: Turn Employees into Decision Makers Who Innovate Solutions, Win Customers, and Boost Profits
    The Frontline CEO: Turn Employees into Decision Makers Who Innovate Solutions, Win Customers, and Boost Profits Eric Strafel
  42. The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey
    The Entrepreneur’s Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey Curtis J. Morley
  43. Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win
    Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win Michael Canic
  44. The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
    The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Tara-Nicholle Nelson
  45. The Success Paradox: How to Surrender & Win in Business and in Life
    The Success Paradox: How to Surrender & Win in Business and in Life Gary C. Cooper
  46. The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud
    The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud Dan Good
  47. The Automation Advantage: Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI
    The Automation Advantage: Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI Bhaskar Ghosh, PhD
  48. Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top
    Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top Steven S. Hoffman
  49. Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause
    Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause Becky Robinson
  50. How to Master the Art of Selling Anything Program
    How to Master the Art of Selling Anything Program Tom Hopkins
  51. Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams
    Entrepreneurial Leap, Updated and Expanded Edition: A Real-World Guide to Discovering What It Takes to Be an Entrepreneur and How You Can Build the Business of Your Dreams Gino Wickman
  52. Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit
    Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit Jeff Shore
  53. Harvard Business Review Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level
    Harvard Business Review Leader's Handbook: Make an Impact, Inspire Your Organization, and Get to the Next Level Brook Manville
  54. Negotiating from the Inside Out: A Playbook for Business Success
    Negotiating from the Inside Out: A Playbook for Business Success Clint Babcock
  55. Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships
    Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships Tom McMakin
  56. The Little Big Things: 163 Ways to Pursue EXCELLENCE
    The Little Big Things: 163 Ways to Pursue EXCELLENCE Thomas J. Peters
  57. It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue
    It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
  58. Building Corporate Soul: Powering Culture & Success with the Soul System
    Building Corporate Soul: Powering Culture & Success with the Soul System Ralf Specht
  59. Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
    Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative Anthony Iannarino
  60. Scaling Done Right: How to Achieve Business Agility with Scrum@Scale and Make the Competition Irrelevant
    Scaling Done Right: How to Achieve Business Agility with Scrum@Scale and Make the Competition Irrelevant Gereon Hermkes
  61. The Ultimate Guide to Developing Leaders: Invest in People Like Your Future Depends on It
    The Ultimate Guide to Developing Leaders: Invest in People Like Your Future Depends on It John C. Maxwell
  62. Selling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
    Selling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle Garin Hess
  63. Transforming Project Management: An Essential Paradigm for Turning Your Strategic Planning into Action
    Transforming Project Management: An Essential Paradigm for Turning Your Strategic Planning into Action Duane Petersen
  64. Business Strategic Planning
    Business Strategic Planning RWG Publishing
  65. Chaotics: The Business of Managing and Marketing in The Age of Turbulence
    Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
  66. Deal Junkie: A Half-Century of Deals that Brought the Biggest U.S. Retail and Apparel Companies to Answer the Moment and Prepare for the Future
    Deal Junkie: A Half-Century of Deals that Brought the Biggest U.S. Retail and Apparel Companies to Answer the Moment and Prepare for the Future Gilbert Harrison
  67. You Can't Teach a Kid to Ride a Bike at a Seminar: Sandler Training's 7-Step System for Successful Selling, 2nd Edition: Sandler Training's 7-Step System for Successful Selling 2nd Edition
    You Can't Teach a Kid to Ride a Bike at a Seminar: Sandler Training's 7-Step System for Successful Selling, 2nd Edition: Sandler Training's 7-Step System for Successful Selling 2nd Edition David H. Sandler
  68. Tech-Powered Sales: Achieve Superhuman Sales Skills
    Tech-Powered Sales: Achieve Superhuman Sales Skills Tony Hughes
  69. Million Dollar Consulting, Sixth Edition: The Professional's Guide to Growing a Practice
    Million Dollar Consulting, Sixth Edition: The Professional's Guide to Growing a Practice Alan Weiss
  70. Win from Within: Build Organizational Culture for Competitive Advantage
    Win from Within: Build Organizational Culture for Competitive Advantage James Heskett
  71. Smart Skills: Negotiation
    Smart Skills: Negotiation Anthony Jacks
  72. Business Valuation For Dummies
    Business Valuation For Dummies Lisa Holton
  73. Management Tips 2: From Harvard Business Review
    Management Tips 2: From Harvard Business Review Harvard Business Review
  74. Inside Vanguard: Leadership Secrets From the Company That Continues to Rewrite the Rules of the Investing Business
    Inside Vanguard: Leadership Secrets From the Company That Continues to Rewrite the Rules of the Investing Business Charles D. Ellis

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

159 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis