Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Twitter for Good: Change the World One Tweet at a Time

Længde
5T 4M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

"Claire's work teaches you to use Twitter for the good you work so hard to achieve."—From the Foreword by Biz Stone

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago.

Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DÍaz-Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DÍaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more.

Filled with dynamic, global examples, Twitter for Good shows how the world's top organizations use the power of Twitter to make a difference. Through DÍaz-Ortiz's T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world.

Step by step, DÍaz-Ortiz walks you through a proven process, showing you:

Why your organization needs a dedicated Twitter strategy

The 5-step process that delivers results

Best practices for using Twitter to catapult your organization's mission

With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively.

© 2011 Ascent Audio (Lydbog): 9781596598621

Release date

Lydbog: 23. december 2011

Tags

    Andre kan også lide...

    1. Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time Joel Comm
    2. Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
    3. 22 Immutable Laws of Branding Al Ries
    4. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
    5. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
    6. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
    7. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
    8. Fill Your Funnel: Selling with Social Media Tom Hopkins
    9. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
    10. Youtility: Why Smart Marketing Is about Help Not Hype Jay Baer
    11. Contagious: Why Things Catch On Jonah Berger
    12. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
    13. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick
    14. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Laurence Vincent
    15. Hello, My Name is Awesome: How to Create Brand Names That Stick Alexandra Watkins
    16. Personal Branding For Dummies: 2nd Edition Susan Chritton
    17. Blue Ocean Strategy W. Chan Kim
    18. Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences John Edson
    19. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott
    20. Necessary Endings: The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward Henry Cloud
    21. 48-Hour Start-up: From idea to launch in 1 weekend Fraser Doherty MBE
    22. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
    23. Complete MBA For Dummies: 2nd Edition Kathleen Allen, PhD
    24. Innovation By Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meanigful Solutions Thomas Lockwood
    25. The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet Craig Wilson
    26. Good to Great Jim Collins
    27. The Thank You Economy Gary Vaynerchuk
    28. Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters Lisa Bodell
    29. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
    30. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
    31. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
    32. The Sephora Story: The Retail Success You Can't Make Up: The Retail Success You Can't Makeup Mary Curran Hackett
    33. Range: How Generalists Triumph in a Specialized World David Epstein
    34. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
    35. Fit for Growth: A Guide to Strategic Cost Cutting, Restructuring, and Renewal Deniz Caglar
    36. Hyperfocus: How to Work Less and Achieve More Chris Bailey
    37. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
    38. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
    39. Customer Love: Great Stories About Great Service Mac Anderson
    40. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
    41. Helping People Change: Coaching with Compassion for Lifelong Learning and Growth Richard Boyatzis
    42. HBR's 10 Must Reads 2023: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Persuading the Unpersuadable" By Adam Grant) Francesca Gino
    43. Alibaba: The House that Jack Ma Built Duncan Clark
    44. Creativity Rules: Getting Ideas Out of Your Head and into the World Tina Seelig
    45. The Industries of the Future Alec Ross

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Prøv gratis