Global Go-to-Market Strategies for Business Students Jan Buis
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The Smart Marketing Book
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- Engelsk
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Økonomi & Business
The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience. It contains no waffle nor jargon - just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary of marketing principles and latest thinking available.
© 2025 LID Publishing (E-bog): 9781915951724
Release date
E-bog: 13. marts 2025
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