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Simon Sinek

My career is an accident. It started when I set out to rediscover my passion and reignite a spark I’d lost — and that journey led me to the work I do now.

If you know me from my books or my speaking, you know I’m fascinated by why people do what they do. What makes someone find joy and meaning in their life, or pursue something far greater than themselves?
I started A Bit of Optimism to explore those ideas and expand my own perspective. This podcast is a trove of honest conversations, with people who challenge me, teach me, or simply help me see things in a different way. Some guests are household names, and others you may be meeting for the first time. But each one of them has something to share that can help all of us grow.

So if you’re looking for a spark — some insight, inspiration, or just a reminder that good things are possible — join me on A Bit of Optimism! 

Let’s grow together.

A Bit of Optimism

We’re often told to do more, move faster, and chase the next big trend—but some of the most remarkable successes come from narrowing your focus, obsessing over one thing, and truly understanding the people you’re serving. 

Ben Francis knows this better than most.

He started Gymshark with nothing more than a sewing machine and a passion for making gym clothes that actually worked for him. From those humble beginnings, he built a billion-dollar brand—carefully, sustainably, and with a vision for a company that lasts 100 years, not just a flash in the pan. And yes, he’s still young, proving that you can dream big while thinking long term.

Recorded at the very impressive Gymshark HQ in Birmingham, UK, this episode takes us inside the energy and culture that fuel the brand. We dive into Ben’s journey of obsession, experimentation, and relentless focus, exploring how to build something meaningful without having all the answers, learning from failures, and why understanding your customer is everything. If you’ve ever wanted to create something that lasts, this conversation is for you.

This is A Bit of Optimism. 

Check out Gymshark here: 

https://www.gymshark.com/

The Power of Doing One Thing Exceptionally Well with Gymshark Founder and CEO Ben Francis

“Nuclear” might make you wince—but the real problem isn’t the energy, it’s the branding. Safe, low-carbon, and scalable, nuclear could be a climate hero—if only we told the story right.

Isabelle Boemeke is on a mission to change how we think about nuclear energy. A Brazilian model turned the world’s first nuclear influencer, she created her alter ego, Isodope, to show a new generation the benefits of clean energy—while cutting through the fear shaped by war movies and disaster shows. In her new book, Rad Future, she makes the science, history, and promise of nuclear power accessible to everyone.

In this episode, we talk about why nuclear scares us, how we need to rethink the climate conversation, and why embracing nuclear energy could be one of our smartest moves yet. Isabelle also shares her personal journey—from modeling to advocacy, building Isodope, and helping shift the conversation around clean energy for a better, brighter future.

This is… A Bit of Optimism. 

Learn more about Isabelle’s work here. 

https://isodope.com/

And order the new book Rad Future here. 

https://isodope.com/rad-future/

Simon Goes Nuclear with nuclear energy influencer Isabelle Boemeke

We’re wired to chase the next spark - scrolling, swiping, refreshing - but some of our brightest ideas sneak in when we stop chasing, let boredom settle in and give our minds room to wander.

Elle Cordova knows the power of that pause. When the pandemic hit pause on her life as a touring musician, she stumbled into new creative territory - making offbeat comedy videos about delightfully nerdy topics like particle physics, grammar, and fonts. Those sketches went viral, and suddenly she was thriving as a social media creator with a devoted following. 

In this episode, we talk about finding what truly lights you up, pushing through writer’s block, working with anxiety - and yes, Star Wars makes an appearance (because of course it does). Plus, Elle treats us to a live, in-studio performance of her song Roswell.

This…is A Bit of Optimism.

For more on Elle, check out:

ellecordova.com/

The Brilliance of Boredom with creative polymath Elle Cordova

This was the most epic Zoom call we’ve ever been a part of — an incredible conversation with NASA astronaut Jonny Kim, live from the International Space Station, with sunrise on Earth as a stunningly causal site behind him as they barreled at 17,000 mph in orbit. Thanks to the amazing team at Johnson Space Center, Jonny was able to join us to share insights from a life that defies limits, showing what it truly means to lead and serve on and off the planet.

In this episode, we grapple with a startling and powerful idea: that there can be a privilege in how we face our darkest days. For those who find the strength to rise through empathy and courage, adversity transforms from a burden into a source of profound growth and resilience. Jonny’s journey—from a violent childhood to becoming a Navy SEAL, Harvard-trained doctor, and astronaut—embodies this truth. Driven not just by pain or pride in loved ones, but by a genuine ambition to become his best self, Jonny’s story challenges us all to embrace hardship as a catalyst for leadership and service. This is a conversation the 13-year-old Simon, in his blue jumpsuit, would be very proud of. 

This is… A Bit of Optimism.

The Privilege of Bad Experiences with NASA astronaut Jonny Kim

Good manners aren’t just about being polite — they’re about making other people feel seen.

William Hanson is one of the world’s leading etiquette coaches. He’s advised royalty, CEOs, and television personalities on how to communicate with clarity, confidence, and grace. But his mission goes far beyond fine dining or proper handshakes.

In today’s fast-paced, informal world, William argues that etiquette isn’t outdated — it’s essential. Whether you’re trying to land a job, win over a client, or simply connect with others, good manners are your most underrated advantage.

He sat down with me to share how etiquette builds trust, why it’s not about snobbery or perfection, and how anyone — regardless of background — can learn the unspoken codes that open doors.

This… is a Bit of Optimism.

Check out William’s new book Just Good Manners here

And learn more about his work here.

The Business Case for Good Manners with etiquette coach William Hanson

You have two years left to live. What would you do?

That's a real question Angela Trimbur had to answer. In 2018, a breast cancer diagnosis forced her to get honest with herself. If Angela had only 2 years to live, what kind of life did she truly wish to live? Angela chose to start over. She sold everything she owned, moved to New York City, and became a dance teacher. Angela's irreverent teaching style and unique approach to dance won her accolades, and she now teaches sold out classes where people use dance to find themselves.

In this conversation, Angela explains why cancer actually helped her become a better version of herself. She shares how her disease enabled her to adopt a 2-years outlook on life, and why living as if our time is limited is always good practice, even when nothing appears to be wrong.

This…is A Bit of Optimism.

For more on Angela and her work, check out:

Angela Trimbur Dance

Live Like You Have 2 Years Left with dancer and cancer survivor Angela Trimbur

When morale problems affect a team, some leaders choose to make a big, rousing speech. But quite often, it’s the quiet leader who leads with empathy that sees a better emotional solution.

Gordon Schmidt is a retired Navy SEAL with enough combat experience to understand that empathy is an operational advantage, not a weakness. After 20 years of military service, he started his second act as a high school rowing coach. According to Gordo, be it coaching rowers or leading soldiers, the emotional lessons he’s learned about leadership apply just the same.

In this conversation, Gordo shares with me how to move on into a new chapter in life and why emotional intelligence in high-stress situations is often a leader’s only way out.

This…is A Bit of Optimism.

For more on Gordon and his work, check out:

San Diego Rowing Club

The Quiet Power of the Empathetic Leader with Navy SEAL turned rowing coach Gordon Schmidt

Happiness is a choice. But it’s not always an easy choice to make.

Mo Gawdat had to face an impossible choice. Before he was a bestselling author and podcast host, Mo worked a lucrative career as Chief Business Officer at Google X. He reached the heights of business influence and amassed a fortune by 29. And yet, he was miserable. It was only after the tragic death of his 21-year-old son Ali that Mo was forced to confront the truth.

Mo now dedicates his life, work, and research to figuring out how human beings can be happier, and he’s on a mission to make 1 billion people happy. He sat down with me to share what he’s learned – that happiness is both a choice and our default setting, how to trick our brains out of survival mode, and why the happiest emotions we feel are rooted in the present, not the past or future.

This…is A Bit of Optimism.

To learn more about Mo and his work, check out:mogawdat.com

Your Unhappy Brain Needs Some Assistance with happiness expert Mo Gawdat

🚨 Chomp Alert! 🚨
We saw your comments — loud and crunchy. Turns out not everyone wants front-row seats to mouth sounds. Who knew?

Skip to 29:29 to dodge most of the chewing. We promise, after that it’s just a few graceful nibbles of Basque cheesecake. 🧀🍰😅

_____________________________________

We turned the studio into a restaurant for the day—because when Phil Rosenthal’s in the house, you don’t just talk about food, you eat it!

Phil—the genius behind Everybody Loves Raymond and Somebody Feed Phil—joins us for a heartfelt, hilarious meal where we dive into everything from sitcoms and food shows to gratitude, creativity, and finding joy in the everyday. Sure, we talk about the evolving world of television and the secrets to mastering great storytelling—but this episode isn’t just about food and show business. 

Phil reveals the best life advice he’s ever received—and it might just change the way you live.

As lovers of the LA food scene, we also used this episode as a chance to highlight and support some of our favorite local restaurants. Because nothing pairs better with great conversation than a table full of incredible local bites.

Breakfast Burritos: Civil Coffee 

Fried Chicken: Anajak Thai (surprise guest experience from owner and chef Justin Pichetrungsi) 

Hand Rolls: The Joint

Liver Pâté: Petit Trois

Basque Cheesecake: Pasjoli

Watch the new season of Somebody Feed Phil on Netflix

Check out more of Phil’s work: philrosenthalworld.com

---------------------------

This episode is brought to you by True Classic!

I really love their T-shirts, so we called them up and asked if they wanted to work together. And they said yes!

Check out their clothes at: trueclassictees.com

We All Get Cancelled One Day with Somebody Feed Phil’s Phil Rosenthal

Magic moments do happen in real life. If you ask Brad Meltzer, magic happens when ordinary people choose to do the extraordinary. 

Brad is a prolific writer and bestselling author. He’s published over 70 books in nearly every genre you can think of—thriller novels, biographies, children’s books, film and television. He’s written comic books for iconic superheroes like Spider-Man, Superman, and Batman. And in 2024, his commencement speech at the University of Michigan went viral for its simple, powerful message—to shock the world, unleash your kindness.

In this conversation, Brad tells me how his journey from a writer drowning in debt to bestselling author would not have been possible without the extraordinary kindness of a few ordinary strangers. He shares how other people’s negativity can become inspiration, why fictional heroes inspire us so much, and how ordinary people change the world. 

This…is A Bit of Optimism. 

For more on Brad and his work, check out:

his book, Make Magic

bradmeltzer.com

The Power of Doing One Thing Exceptionally Well with Gymshark Founder and CEO Ben Francis

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