Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Marketplace of Attention: How Audiences Take Shape in a Digital Age

2 Anmeldelser

3

Længde
7T 1M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures -- from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated -- that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

© 2016 Ascent Audio (Lydbog): 9781469096414

Release date

Lydbog: 1. februar 2016

Andre kan også lide...

  1. WIKID POWER - How To Make Influential Decisions For Superiority Ian Coombe
  2. No More Pointless Meetings: Breakthrough Sessions That Will Revolutionize the Way You Work Martin Murphy
  3. The Business of Memory Frank Felberbaum
  4. Leading Through Language: Choosing Words That Influence and Inspire Bart Egnal
  5. You Did What?!: The Biggest Blunders Professionals Make Kerry Preston
  6. Leaders Open Doors: A Radically Simple Leadership Approach to Lift People, Profits, and Performance Bill Treasurer
  7. Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit Anne Bahr Thompson
  8. Beyond the Babble: Leadership Communication that Drives Results Macy Boehm
  9. Mastering the Basics: Simple Lessons for Achieving Success in Business Dean Karrel
  10. Nothing But the Truth: Secrets From Top Intelligence Experts to Control Conversations and Get the Information You Need Maryann Karinch
  11. The Hope-Driven Leader: Harness the Power of Positivity at Work Libby Gill
  12. Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability: How to Transform and Lead in the Age of Creativity, Innovation and Sustainability Faisal Hoque
  13. Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Ethan Beute
  14. Win at Losing: How Our Biggest Setbacks Can Lead to Our Greatest Gains Sam Weinman
  15. Copyright Law - Protecting Authors and Writers David Ewen
  16. Adversity Quotient Work Paul G. Stoltz (PhD)
  17. Stiff Them!: Your Guide to Paying Zero Dollars to the IRS, Student Loans, Credit Cards, Medical Bills and More Dr. Gary S. Goodman
  18. MoneyShift: How to Prosper from What You Can't Control Jerry Webman
  19. Shopping and Discounts David Duke
  20. The Business of Writing Philip Wylie
  21. Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t. Joe Macleod
  22. Agents Of Change - Rethinking Insurance Agency Marketing John M. Tate
  23. Reputation: What Is It and Why It Matters Gloria Origgi
  24. Humilitas: A Lost Key to Life, Love, and Leadership John Dickson
  25. T-Shirts and Suits: A Guide to the Business of Creativity David Parrish
  26. Make Waves: Be the One to Start Change at Work and in Life Patti Johnson
  27. Bring Work to Life by Bringing Life to Work: A Guide for Leaders and Organizations Tracy Brower
  28. The Leader's Climb: A Business Tale of Rising to the New Leadership Challenge Paul Heagen
  29. The Culture Solution: How to Achieve Cultural Synergy and Get Results in the Global Workplace Deirdre Mendez
  30. The Next Gen Leader: Cutting Edge Strategies to Make You the Leader You Were Born to Be Robert C. McMillan
  31. Primal Teams: Harnessing the Power of Emotions to Fuel Extraordinary Performance Jackie Barretta
  32. High-Stakes Leadership: Leading Through Crisis with Courage, Judgment, and Fortitude Constance Dierickx
  33. Performance, Getting What's Inside Out Alan Fine
  34. Make the Shift: The Proven Five-Step Plan to Success for Corporate Teams Beverly D Flaxington
  35. The Chocolate Conversation: Lead Bittersweet Change, Transform Your Business Rose Fass
  36. Unconventional Leadership: What Henry Ford and Detroit Taught Me about Reinvention and Diversity Nancy M. Schlichting
  37. Generations at Work: Managing the Clash of Boomers, Gen Xers, and Gen Yers in the Workplace Ron Zemke
  38. Doing the Right Thing: Making Moral Choices in a World Full of Options Scott Rae
  39. Small Acts Leadership: 12 Intentional Behaviors That Lead to Big Impact G. Shawn Hunter
  40. The Spark and The Grind: Ignite the Power of Disciplined Creativity Erik Wahl
  41. Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive Steven Goldbach
  42. The Power of Peers: How the Company You Keep Drives Leadership, Growth, and Success Leo Bottary
  43. Rookie Mistakes: Advice from Top Executives on Five Critical Leadership Errors Mike McHargue
  44. Leadership Blindspots: How Successful Leaders Identify and Overcome the Weaknesses That Matter Robert B. Shaw
  45. Brilliant Mistakes: Finding Success on the Far Side of Failure Paul J.H. Schoemaker

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet