Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
Økonomi & Business
The framing effect is a psychological phenomenon in which the way information is presented influences the decisions and judgments individuals make. Whether through subtle word choices, visual cues, or contextual manipulation, the manner in which something is framed can have a profound impact on how we perceive it and how we respond. This effect reveals that our decision-making processes are not purely logical or objective, but rather, they are shaped by cognitive biases and the surrounding context.
At the core of the framing effect lies the idea that people’s decisions can be swayed based on how the same information is presented. For example, a medical treatment may be described as having a "90% success rate" versus a "10% failure rate." Despite both statements conveying the same information, the first frame is more likely to encourage a positive decision, while the second may induce hesitation or fear. This difference is a result of how the human brain reacts more favorably to positive frames and tends to avoid losses more strongly than it seeks gains, a concept rooted in loss aversion.
The framing effect highlights how context and language play powerful roles in shaping perception. It operates on the principle that human cognition is not purely rational, but is instead influenced by emotional, social, and psychological factors. This phenomenon often operates beneath our awareness, meaning individuals can be unaware of how they are being influenced by framing.
© 2025 Valeria Rama LLC (Lydbog): 9798347913176
Release date
Lydbog: 28. januar 2025
Tags
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedFor dig som vil prøve Mofibo.
1 konto
20 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Gem ubrugt tid
Ingen binding
Dansk
Danmark