The Art of Business: Make All Your Work a Work of Art

"Provides a new framework for thinking about creativity and excellence. Stan's and David's writing is compelling and thought-provoking. Bravo!" —Marc Scorca, President and CEO, Opera America, and Organizer of the first National Performing Arts Convention When you see yourself as an artist, all your work can be a work of art. Visionary business authors Stan Davis and David McIntosh show that applying an artistic sensibility to business improves performance—for both you and your company. They provide practical advice for applying creative processes from the arts to the business world. Using the strategies detailed here, you'll learn to add the depth, texture, and nuance to your business that will differentiate it from the competition and help you connect with your customers the way great performers connect with audiences. The Art of Business maps out the fundamentals of developing an aesthetic strategy to make your business, your career, and your life more meaningful and more successful. "Put artistry in everything you do! This has always been how we do business at Apple. Now The Art of Business articulates this strategy so beautifully that everybody can put it to work for themselves." —Greg Joswiak, Vice President, iPod Product Marketing, Apple "The Art of Business is a good antidote to all the business-as-war books out there." —Lawrence H. Summers, President, Harvard University, and former U.S. Secretary of the Treasury "The Art of Business has the mark of both great art and great business—it makes the profound look simple." —Warren Bennis, author and world-renowned authority on leadership, University Professor and Distinguished Professor of Business Administration, University of Southern California

© 2005 Berrett-Koehler Publishers (E-bog): 9781609943998

Udgivelsesdato

E-bog: 10. januar 2005