Historie
Yes, this is a very real story. In the 80s, A&W released a third-pound burger to compete with the quarter-pounder from McDonald's. It was bigger, fresher, and cheaper. But it would fail because of the public's inability to understand fractions. This is a look back on this baffling story, and what turned into a critical marketing lesson for future companies. Show Notes: The A&W Third Pounder Support the Show: Patreon.com/80s Learn more about your ad choices. Visit megaphone.fm/adchoices
Release date
Lydbog: 17. februar 2021
Historie
Yes, this is a very real story. In the 80s, A&W released a third-pound burger to compete with the quarter-pounder from McDonald's. It was bigger, fresher, and cheaper. But it would fail because of the public's inability to understand fractions. This is a look back on this baffling story, and what turned into a critical marketing lesson for future companies. Show Notes: The A&W Third Pounder Support the Show: Patreon.com/80s Learn more about your ad choices. Visit megaphone.fm/adchoices
Release date
Lydbog: 17. februar 2021
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