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Simon Sinek

My career is an accident. It started when I set out to rediscover my passion and reignite a spark I’d lost — and that journey led me to the work I do now.

If you know me from my books or my speaking, you know I’m fascinated by why people do what they do. What makes someone find joy and meaning in their life, or pursue something far greater than themselves?
I started A Bit of Optimism to explore those ideas and expand my own perspective. This podcast is a trove of honest conversations, with people who challenge me, teach me, or simply help me see things in a different way. Some guests are household names, and others you may be meeting for the first time. But each one of them has something to share that can help all of us grow.

So if you’re looking for a spark — some insight, inspiration, or just a reminder that good things are possible — join me on A Bit of Optimism! 

Let’s grow together.

A Bit of Optimism

We talk a lot about building successful things. But what does it actually take to build something people love?

Jesse Cole has built an entirely new genre of entertainment: The Savannah Bananas and the Banana Ball League. They’re a viral sensation, selling out stadiums across the country, and have over 4.2 million fans on their ticket waitlist. On the surface, Banana Ball looks like a wild and entertaining version of baseball. But underneath it all is something much more disciplined: an obsession with the fan experience. 

Jesse calls his approach Fans First and it’s more than a slogan and the title of his book… It’s a standard. Every minute of the two-hour games are crammed with attention grabbing spectacle. It’s a full-blown live experience designed for every seat in the stadium: players dance, fans are part of the show, trick plays defy the laws of physics, there are multiple sing-alongs… all during an actual baseball game. 

In this conversation, we talk about building something new for others, from embracing years of failure (including selling just two tickets in the first three months), to creating experiences that make people feel included, joyful, and valued. We also discuss how he took inspiration from Disney and PT Barnum, the importance of affordable in-person experiences, and how his team reviews every single detail after every show to get better the next day.

Because what Jesse’s building goes beyond just entertainment. It’s a place where people can feel seen for generations to come. And in a world that often moves too fast to build things with care… Those human details might be what matter most.

This… is A Bit of Optimism.

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To learn more about the Banana Ball League or sign up for the ticket waitlist, check out: https://bananaball.com/ 

Or if you want all things Savannah Bananas, head to: https://thesavannahbananas.com/ 

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Why This Baseball Team Has a 4.2 Million Person Waitlist With Savannah Bananas Founder Jesse Cole

We live in a world that pushes us to simplify everything: right or wrong, good or bad, this or that. It makes things and our place in the world easier to understand.
But the truth is rarely simple… in fact, it’s often messy and deeply human.
For 50 years, Ken Burns has mastered his craft, becoming one of the most prolific and respected documentary filmmakers. His documentaries notably resist easy answers. From The Civil War to The Vietnam War to Baseball, Ken has shaped how we understand American identity, political memory, and our shared history. His latest project, The American Revolution, is a six-part PBS series that tells the story of America’s founding. He revisits the revolution through multiple human perspectives, which reveals new complexity to a familiar story.
Ken’s guiding principle is simple: “it’s complicated.” And that philosophy shows up in everything he does. Because the most honest stories hold opposing truths at the same time.
In this conversation, Ken and I explore why storytelling matters more than arguments, how simplifying the world can help us understand it—but also distort it—and why empathy lives in the space between what’s included in a story and what’s left out.
We also dive into why human behavior hasn’t changed much over time, what mistakes humans keep repeating, how embracing complexity might help us better understand each other, and what history can teach us about who we are and who we’re still becoming.
If you’ve ever struggled to make sense of a complicated world, or felt frustrated by how quickly we reduce people to labels, this episode is a powerful reminder: understanding lives in our ability to see the whole story.
This… is A Bit of Optimism.
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If you want to watch “American Revolution” the six-part, 12-hour documentary directed by Ken Burns, Sarah Botstein, and David Schmidt on PBS, head to: https://www.pbs.org/kenburns/the-american-revolution
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Ken Burns and the Art of Telling the Whole Story

Naiveté is one of the most powerful assets an entrepreneur can have. In fact, I think some of the most meaningful things in the world only exist because someone was naive enough to try.
Daniel Lubetzky would know. In a crowded category and cutthroat industry, Daniel dared to build a company called KIND. He started with a simple question: how can we help people snack healthily without compromising their values? KIND Bars are now a household name and Daniel achieved his dream of building the culture behind the brand. A culture rooted in trust, long-term thinking, and social good. Essentially, a place where people loved to work and a company that thrived as a result.
In this conversation, Daniel and I explore why entrepreneurship is less about ego and more about problem-solving, why brands are promises that must be kept, and how thinking in the short-term erodes trust in both business and society.
Daniel’s story doesn’t stop at the wildly successful business he founded. The son of a Holocaust survivor, he grew up with a deep sense of responsibility to prevent hatred and division from taking root again. That calling first led him to create PeaceWorks, bringing people together through commerce, and now fuels his work with the Builders Movement. Builders is an effort to channel curiosity, compassion, and courage to reduce polarization and rebuild trust… together.
Some important context, because this episode touches on peace building and polarization, is that it was recorded back in December 2025 and before recent developments in the Middle East. But this episode is about how kindness can be a competitive advantage, how optimism can be strategic, and how each of us has a role to play in building a future that’s more connected than divided.
This… is A Bit of Optimism.
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If you want to learn more about the Daniel’s work with The Builders Movement, head to: https://buildersmovement.org
Check out the products and work being done at KIND: https://www.kindsnacks.com
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What Happens When You’re Naive Enough to Try with KIND Founder Daniel Lubetzky

As businesses race toward faster systems, smarter tools, and total automation, something critical is getting lost: human connection. And ironically, the rise of AI is making that gap impossible to ignore.
In this episode, I sit down with returning guest and close friend Will Guidara, former co-owner of Eleven Madison Park, to explore why humanity is becoming the ultimate competitive advantage in the age of AI.
Will helped transform a restaurant into the best in the world, not by reinventing the food being served, but by reinventing the experience around it. He calls this philosophy "Unreasonable Hospitality," which is the practice of going beyond what’s expected or required to make someone feel genuinely seen, valued, and cared for to create a memorable human experience. He argues that in a world where people expect excellence, the real differentiator is care.
And Will isn’t alone in this belief. His book Unreasonable Hospitality, which I’m the proud publisher of, is a global bestseller. And his follow up book, Unreasonable Hospitality: The Field Guide, comes out April 28, 2026.
In this conversation, Will and I unpack why human value will continue to rise in an automated world, how the smallest moments of care can create lasting loyalty, how we can turn automation’s efficiency into better experiences, and why the things that matter most in our lives are the hardest to measure.
And fair warning, Will and I do giggle our way through some of this conversation about why technology can’t replace human connection, the hidden cost of achievement, and a story about how a single piece of Basque cheesecake delivered to a hotel room is a gesture thoughtful enough to make someone feel seen. That’s just the kind of friendship we have.
So if you’re wondering how to stand out and live a more meaningful life in a world increasingly shaped by AI… and share a laugh with us… this is a conversation for you.
This… is A Bit of Optimism.
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To stay in the loop with Will or purchase his best-selling book Unreasonable Hospitality, head to: https://www.unreasonablehospitality.com/
If you’d like to pre-order Unreasonable Hospitality: The Field Guide, out April 28, 2026, check out: https://uhthefieldguide.com/
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AI Can Do Everything… Except This (Why Humans Still Win) With Restaurateur Will Guidara

Team Simon here! While A Bit of Optimism is on a short break, we’re revisiting a few episodes you helped make some of our favorites. We’ll be back with brand-new conversations next week, on March 24th, 2026. In the meantime, we’re bringing back an episode that explores a word most people like to avoid: death.
We dance around the subject or use vague euphemisms to not hurt anybody. But what if being open about our deaths meant we could live happier lives?
That’s where Alua Arthur comes in. Alua is one of the most prominent death doulas in the country, which means it’s her job to help people die. She offers support to her clients and their families as they embark on their dying journey, tackling everything from financial planning and insurance policy to emotional support and grief.
Before this work, Alua was a lawyer, but after a life-changing encounter that forced her to confront mortality in a new way, she shifted her path entirely. Now she has dedicated her career to helping others prepare for the end of life with clarity, compassion, and even a bit of humor.
In this conversation, Simon and Alua talk about why our culture struggles to talk honestly about death, what she’s learned from the people she’s accompanied in their final days, and why remembering that life is finite can help us live with more presence, gratitude, and intention.
This… is A Bit of Optimism.
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For more on Alua and her work, check out: https://goingwithgrace.com/ & @GoingwithGrace‬ 
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Revisited: What Dying Teaches Us About Living with Death Doula Alua Arthur

Hello from Team Simon! We’re taking a short hiatus, but A Bit of Optimism will return with brand-new episodes March 24th. In the meantime, we’re revisiting some of our favorite episodes. Episodes that many of you who listened, shared them, and told us what resonated.
This week, we’re bringing back Simon’s conversation with journalist, author, and longtime friend Maria Shriver.
Maria Shriver was born into the legendary Kennedy and Shriver families, arriving with a script already written for her—an identity shaped by legacy and expectation. From the start, the world had ideas about who she should be. But after decades as a journalist, years as California’s First Lady, and raising four amazing kids, Maria has been on a lifelong journey to peel back the layers and ask Who am I now?—and answer it for herself.
Maria also happens to be Simon’s best friend. They talked about how they became each other’s “8-minute friends,” the quiet questions that shape us, and Maria’s beautiful new book of poetry—which she reads from in this episode. It’s all about identity, self-reflection, and finding your voice in a world that keeps trying to define it for you.
If you’ve ever wondered who you are beyond what you do or how to rediscover yourself after life changes, this conversation is a beautiful reminder that identity is something we can reclaim again and again.
This… is A Bit of Optimism.
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For more on Maria Shriver, check out: her book: https://bookshop.org/p/books/i-am-mar...
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Revisited: The Kennedy Family and the Search for Self with Journalist Maria Shriver

Team Simon here! As we take a short hiatus, A Bit of Optimism will return with brand-new episodes on March 24, 2026. Until then, we’re revisiting some of the conversations you loved and we still think about long after the microphones turned off.
This week, we’re rewinding to Simon’s conversation with the wildly creative and endlessly curious Jacob Collier.
To create something truly original, do we build something new or break what came before? Perhaps the answer is both—simultaneously. 
Jacob Collier does exactly that. A songwriter, multi-instrumentalist, and Grammy Award winner, Jacob has built a career on blending structure with spontaneity. He’s known for turning entire concert halls into three-part choirs, transforming audiences from spectators into collaborators. His album "Djesse Volume 4" was nominated for Album of the Year at the 2025 Grammy Awards, alongside icons like Beyoncé, Billie Eilish, and Taylor Swift. Although Beyoncé's "Cowboy Carter" won, Jacob snagged his seventh Grammy for his rendition of "Bridge Over Troubled Water."
Simon sat down with Jacob in a music studio just days before the 2025 Grammys, surrounded by pianos and possibility. What unfolded was more than a conversation about music. It was a masterclass in creativity, about holding opposites at once, embracing imperfection, and having the courage to follow curiosity wherever it leads.
If you’ve ever wondered how creativity really works or how to find your own voice without losing what came before—this one’s worth another listen.
This… is A Bit of Optimism.
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For more on Jacob, check out: 
http://jacobcollier.com 
‪@jacobcollier‬
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Revisited: How to Turn Stress Into Creativity With Grammy-Winner Jacob Collier

Scott Galloway and I don’t always see the world the same way, but our friendly debates almost always lead us back to common ground. It’s probably why we enjoy talking to each other as much as we do.
If you haven’t heard my friend Scott’s name before, he’s known for being brilliant, provocative, and unapologetically himself. He’s a professor at NYU Stern School of Business, entrepreneur, bestselling author, and larger-than-life social commentator. In recent years, his work, which includes his new book Notes on Being a Man, has explored the challenges facing men today, from loneliness and dating to purpose and identity.
Scott and I have different views on what “healthy masculinity” looks like. He’s not afraid to say things during this podcast that might ruffle some feathers. But inevitably, the conclusions we get to are introspective, vulnerable, and often universal. That’s certainly true for one revelation we share: confidence matters.
Not the loud, performative kind. The real kind. The kind that helps people risk rejection, build meaningful relationships, and show up more generously in the world.
In this episode, Scott and I talk about the “masculinity crisis,” why young people are struggling to connect, how purpose outlasts happiness, and why masculine and feminine traits are complementary rather than competing. We explore the need for good social risks like leaving the house, meeting people, pursuing relationships, and hearing “no,” and why confidence is less about ego and more about security, kindness, and connection.
This is a conversation between two opposites who challenge each other, listen deeply, and ultimately agree that building real confidence may be one of the most important skills we can teach the next generation.
This… is A Bit of Optimism.
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If you want to read Scott’s new book Notes on Being a Man, head to: https://www.simonandschuster.com/books/Notes-on-Being-a-Man
Check out Scott’s podcast “The Prof G Pod”: https://www.youtube.com/c/TheProfGShow-ScottGalloway
You can also watch his podcast “Pivot with Kara Swisher and Scott Galloway”: https://www.youtube.com/@pivot
To stay up to date with all of Scott’s work, head over to: https://www.profgalloway.com/
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The Confidence Conversation We Need to Have with Scott Galloway

It’s often true that the most challenging conversations are often the ones most worth having. Conversations that bring up strong feelings, different experiences, and questions without easy answers. Policing, and how we can make it better, is one of those conversations.
San Leandro Police Chief Angela Averiett has spent nearly three decades in law enforcement, navigating the profession’s challenges while advocating for a healthier path forward. I met Angela through The Curve, my organization focused on helping policing evolve to meet the needs of a modern world. She’s a powerful example of forward-thinking leadership, exploring how culture, mindset, and psychological safety shape the way officers show up for each other and for the communities they serve.
In this episode, Angela and I unpack why cynicism is so common among officers, how strong leadership creates healthier team cultures, and why rebuilding trust in policing starts from the inside out. Angela shares stories from her career that reveal a different side of police work: where compassion improves safety, discretion matters more than enforcement, and leadership means creating space for people to be human. Together, we explore the balance between strength and empathy, and why healthier internal cultures lead to stronger relationships with the public.
Whether you’re a leader interested in organizational culture or simply curious about how policing can evolve, I hope this conversation offers an honest and hopeful perspective on the work ahead.
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If you want to learn more about the work The Curve is doing, head to: https://www.thecurve.org
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28 Years on the Force: Chief Angela Averiett on What It Really Takes to Change Police Culture

Fanbases are some of the most powerful forces on the planet.
They show up. They buy the tickets. They travel across countries and time zones. They memorize lyrics, study interviews, hunt for Easter eggs, and turn the smallest detail into an entire universe of meaning. They collaborate, they organize, and they care deeply.
Fan communities are savvy. They are smart. And when they are invited in, they create extraordinary momentum.
Adam Met, best known as the “A” of indie-pop band AJR, believes that this kind of energy can extend far beyond concerts or comment sections. He is asking a bigger question. What if we harnessed that same passion, creativity, imagination, and sense of belonging to improve the communities we live in?
Adam has spent years studying how to move people from curiosity to action. He’s also a climate activist, the founder of the nonprofit Planet Reimagined, an adjunct professor at Columbia University, and the author of the bestselling book Amplify: How to Use the Power of Connection to Engage, Take Action, and Build a Better World.
In our conversation, Adam explains how the same principles that make music meaningful - ownership, storytelling, participation, and belonging - can be applied to social movements, civic engagement, and climate action, to name a few. From designing fan-first concert experiences to rethinking how we engage people around complex issues, Adam argues that emotion is the engine of progress.
This episode isn’t really about music.
And it’s not really about climate either.
It’s about how we bring people together, help them feel invested, and create experiences that inspire them to act.
This… is A Bit of Optimism.
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To buy Adam’s book Amplify: How to Use the Power of Connection to Engage, Take Action, and Build a Better World, head to: https://www.adammet.net/amplify
If you want to learn more about Adam’s climate work, check out: https://www.planetreimagined.com
And don’t forget to stream AJR’s latest EP, What No One’s Thinking: https://www.ajrbrothers.com
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When Pop Fandom Becomes a Force for Good with AJR’s Adam Met

Great communicators aren't born that way. They're self-made.
Charles Duhigg is a Pulitzer Prize-winning journalist whose new book, Supercommunicators, explores how some people have unlocked the secret language of connection.
Charles and I discuss what makes these "supercommunicators" unique, why we need stories to convey ideas, and how being honest once saved a CIA recruiter his job.
This...is A Bit of Optimism.
To learn more about Charles's work, check out:
his book Supercommunicators
charlesduhigg.com

Supercommunicators with journalist Charles Duhigg

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