Blue Ocean Strategy W. Chan Kim
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- Engelsk
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Økonomi & Business
Please note: This is a companion version & not the original book. Book Preview:
#1 The theory of coherent arbitrariness states that consumers don’t know what anything should cost. They walk the supermarket aisles in a half-conscious daze, judging prices from cues. Buyers are mainly sensitive to relative differences, not absolute prices.
#2 The process of pricing a product is a lot more complicated than it seems. Prices are used to convey the desires of our hearts into the public language of numbers, which is a surprisingly difficult process.
© 2022 IRB Media (E-bog): 9798822500693
Release date
E-bog: 21. maj 2022
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