Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Summary of Jonah Berger's The Catalyst

1 Anmeldelser

5

Sprog
Engelsk
Format
Kategori

Økonomi & Business

Please note: This is a companion version & not the original book. Book Preview:

#1 In the late 1990s, smoking was the biggest public health crisis facing the nation. Cigarettes were the largest cause of preventable deaths and disease, killing tens of millions of people worldwide.

#2 In early 2018, Procter Gamble had a small PR problem. People were eating their Tide Pods, which were a new detergent compacted into tablet form. The company tweeted a warning not to do it, and celebrity football player Rob Gronk Gronkowski helped spread the word.

#3 The Tide Pod Challenge is an example of how warnings can backfire. When people are told not to do something, they are more likely to do it, rather than less.

#4 People have a need for freedom and autonomy. To feel that their lives and actions are within their personal control. They are loath to give up agency, even when it makes them worse off.

© 2022 IRB Media (E-bog): 9781669395966

Release date

E-bog: 27. april 2022

Andre kan også lide...

  1. Summary of Thibaut Meurisse's Strategic Mindset IRB Media
  2. Doesn't Hurt to Ask by Trey Gowdy: key Takeaways, Summary & Analysis American Classics
  3. Demographic Dividend: Turning Population Growth into Economic Gold Priyank Agrawal
  4. Persuasion Secrets: 50 Proven Strategies to Influence Anyone: Discover Persuasion Techniques! Dive into 50 Audio Strategies for Mastering Influence Effortlessly. Benedict Vale
  5. The Transition of Organizations Lukas Michel
  6. Wisdom, Reflections, and Insights in Leadership: From Leader Up! Mario D. Leone
  7. Book Sales Won't Make You Rich: The Real Truth Behind How Authors Become Millionaires Natasa Denman
  8. The Future Executive: Mastering Leadership in the Digital Age J Emanuel
  9. Make a Living Designing Logos Ian Paget
  10. Restarting the Future: How to Fix the Intangible Economy Stian Westlake
  11. Sales Secrets for Product Managers: Tips &Techniques for Product Managers to Better Understand How to Sell Their Product Dr. Jim Anderson
  12. The Art of Negotiation – Mastering Persuasion in Business & Life: Proven Strategies to Win Deals, Influence Decisions, and Succeed in Any Situation Issac Poe
  13. Nice Guys Finish Last and Other Workplace Lies: Successfully Navigating the Modern Workplace John Ruffa
  14. Agile Product Management Box Set: Scrum Master Certification: PSM 1 Exam Preparation & Minimum Viable Product with Scrum: 21 Tips for Getting a Minimal Viable Product, Early Learning and Return on Investment with Scrum Paul VII
  15. Become an Authoritative Coach: Stop people pleasing, challenge your clients and be indispensable Chris Marr
  16. Love, Hope & Leadership: A Special Edition Gary Burnison
  17. Speak Boldly: Engage Anyone with Confidence and Clarity: "Unlock your potential! Enjoy engaging audio lessons that boost your confidence and clarity in every interaction." Cyrus Marlowe
  18. Build What Matters- Creating A Life of Significance Sydne Jacques
  19. Navigate the Swirl: 7 Conversations for Business Transformation Richard Hawkes
  20. For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition Dan Hunter
  21. Tech-Powered Business: Streamline Operations, Boost Efficiency Sachin Naha
  22. More Human: How the Power of AI Can Transform the Way You Lead Rasmus Hougaard
  23. Profit-Driven Digital Marketing: How to cut costs, save time and make more money for your business Quan Vo
  24. Time Mastery: Seize Your Finite Days: Master Time: Transform Your Day! Dive into audio lessons crafted for optimal daily performance. Thaddeus Mercer
  25. Summary of Brian Preston’s Millionaire Mission IRB Media
  26. Agile Project Management Box Set: Scaled Agile Scrum: Nexus & Scrum of Scrums Paul VII
  27. The Wealth Elevator: Real Estate Syndications, Accredited Investor Banking, and Tax Strategies for First-Gen Millionaires Lane Kawaoka
  28. Digital Assets Unveiled: Navigating Opportunities in Cryptocurrency: Navigating Opportunities in the Blockchain Revolution Elena Roberts
  29. Summary - The Art Of Statistics: Based On The Book By David Spiegelhalter Brief Books Publishing
  30. Competition: You Gotta Be A DOG Dre Baldwin
  31. Overcoming Overthinking In Relationships: The Art of Setting Boundaries, Understanding Attachment, Effective Communication & Moving Beyond Anxiety, Jealousy & Insecurity Sarah Evanson
  32. Communication Skills Mastery 2 in 1: The Ultimate Guide for Public Speaking, Conversation, Persuasion Relationship, Workplace and Interviews G.S. HALVORSEN
  33. Data Dive: Big Data Analysis Tools and Techniques: Navigating the Vast Sea of Data for Actionable Insights Julia Foster
  34. Critical Thinking: Sharpening Your Analytical Skills for Better Decision Making Coral Nunez
  35. Critical Thinking & Problem Solving: The Complete Guide to Superior Thinking, Enhance Memory, Hone Logic, and Master Systematic Problem-Solving for Exceptional Decision-Making while Unraveling Logical Fallacies LEOPOLD MCKINNEY
  36. The Thinking Shift: Revolutionize How You Approach Challenges Caleb David
  37. Non-Punitive School Discipline: Relational Practices to Help Students Overcome Problem Behaviors Adam H. Frank
  38. Asking Better Questions Robert Fuller, Ph.D.

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet