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#1 When I was hired as the head coach of the Atlanta Falcons in 2008, they had never had back-to-back winning seasons. The team was struggling with consistency and sustainability. I knew the first step I needed to take was to create a winning culture in which every member could thrive and excel.

#2 I had to build the Falcons’ culture from the bottom up. I made sure the owner and leaders were an integral part of the process, and I knew that to create a winning team on the field, I needed to involve more than just leadership, players, and staff.

#3 The culture of a team is made up of the shared purpose, attitudes, values, goals, practices, and behaviors that define it. Everyone in an organization shapes the culture, and to be successful, you need everyone to be aligned with the same beliefs, expectations, behaviors, and habits.

#4 The most important aspect of team sports is the culture, which is created by the leaders and coaches. It is the culture that will determine whether your players perform and execute.

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Release date

E-bog: 11. maj 2022