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#1 Good is the enemy of great. And that is one of the main reasons why we have so little that becomes great. We don’t have great schools, governments, or companies because it is just so easy to settle for a good life.

#2 The good-to-great examples that made the final cut attained extraordinary results.

#3 The quest to find the secrets of greatness began with a single company, Walgreens, and its transformation from a mediocre company to a great one. The five-year study yielded many insights, many of which were surprising and contrary to conventional wisdom.

#4 I began to assemble a team of researchers. We found eleven good-to-great examples, including Fannie Mae and Walgreens, which surprised us. It is possible to turn good into great in the most unlikely of situations.

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Release date

E-bog: 13. juni 2022