Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036
Cover for strategic marketing book ( English version )

strategic marketing book ( English version )

Varighed
7T 42M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Competitors can offer similar products at similar prices!!

In order to be Unique, companies have one of two options:

either developing super product; but this option is expensive (Tesla & iPhone),

or target customers out of competitors' scope; and this option has a simple cost.

Welcome to the world of strategic marketing,

which doesn't need money as much as it needs extraordinary analysis & creativity,

that can discover new rich segments, then reaching this segment in an effective marketing way,

achieving high sales, and high segment loyalty.

The motive behind writing this book is the Lacking of strategic marketing text books & real-life case studies. In the best marketing references, strategic marketing is mentioned:

Only in 30 pages out of 1000 pages (Principles of Marketing, Kotler),

Or only in one of 16 chapters (Marketing: An introduction, Kotler & Gray Armstrong)

Udgivelsesdato

Lydbog: 31. januar 2022

Andre kan også lide...

  1. PMP Secrets: Elevate Your Exam Success with Proven Strategies: "Unlock your PMP potential! Dive into dynamic audio lessons tailored for your ultimate exam success!"
    PMP Secrets: Elevate Your Exam Success with Proven Strategies: "Unlock your PMP potential! Dive into dynamic audio lessons tailored for your ultimate exam success!" Alaric Vesperstone
  2. Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization
    Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization Marcia Yudkin
  3. Summary of Anthony Iannarino's The Lost Art of Closing IRB Media
  4. Every Job Is a Sales Job by Cindy McGovern: key Takeaways, Summary & Analysis
    Every Job Is a Sales Job by Cindy McGovern: key Takeaways, Summary & Analysis American Classics
  5. 10 Golden Stars to Leadership Excellence: Accelerate your leadership development with modern theory and practice to build high-performance teams
    10 Golden Stars to Leadership Excellence: Accelerate your leadership development with modern theory and practice to build high-performance teams Dr Tom Dreyer
  6. How to Show What You Mean During a Presentation: How to use Visual Techniques to Transform a Speech into a Memorable Event
    How to Show What You Mean During a Presentation: How to use Visual Techniques to Transform a Speech into a Memorable Event Dr. Jim Anderson
  7. The Courage to be Curious: Transforming Leadership From Within
    The Courage to be Curious: Transforming Leadership From Within Liz Schehl
  8. Secrets of Successful Traders Revealed Through Engaging Talks: Master the market! Access dynamic audio lessons revealing top trader strategies.
    Secrets of Successful Traders Revealed Through Engaging Talks: Master the market! Access dynamic audio lessons revealing top trader strategies. Orison Talbot
  9. Stupid Simple Startup Growth Strategy: How To Turbocharge Your Startup Growth Without Complicated Growth Hacks
    Stupid Simple Startup Growth Strategy: How To Turbocharge Your Startup Growth Without Complicated Growth Hacks Umran Nayani
  10. Accelerate Your Impact: Action-Based Strategies to Pave Your Professional Path
    Accelerate Your Impact: Action-Based Strategies to Pave Your Professional Path JJ DiGeronimo
  11. How Product Managers Can Sell More of Their Product: Tips & Techniques for Product Managers to Better Understand How to Sell Their Product
    How Product Managers Can Sell More of Their Product: Tips & Techniques for Product Managers to Better Understand How to Sell Their Product Dr. Jim Anderson
  12. Building Profitable Business Models for the Future
    Building Profitable Business Models for the Future Sachin Naha
  13. Life Coaching: Consulting, Mentorship, and Life Advice for Business
    Life Coaching: Consulting, Mentorship, and Life Advice for Business Raymond Haddaway
  14. Love, Hope & Leadership: A Special Edition
    Love, Hope & Leadership: A Special Edition Gary Burnison
  15. Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
    Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales Mike Brooks
  16. A Joosr Guide to... Good to Great by Jim Collins: Why Some Companies Make the Leap - and Others Don't Joosr
  17. Make a Living Designing Logos
    Make a Living Designing Logos Ian Paget
  18. I Got Hired - The Boxset Simon Ward
  19. The Future Executive: Mastering Leadership in the Digital Age
    The Future Executive: Mastering Leadership in the Digital Age J Emanuel
  20. Data Dive: Big Data Analysis Tools and Techniques: Navigating the Vast Sea of Data for Actionable Insights
    Data Dive: Big Data Analysis Tools and Techniques: Navigating the Vast Sea of Data for Actionable Insights Julia Foster
  21. Fintech: Redefining Financial Services: Innovations, Challenges, and Opportunities in the Digital Era
    Fintech: Redefining Financial Services: Innovations, Challenges, and Opportunities in the Digital Era Sophia Reynolds
  22. Your Easy Path to Stock Market Success: Start Earning Today: "Your Easy Path to Stock Market Success! Start Profiting with Powerful Audio Insights."
    Your Easy Path to Stock Market Success: Start Earning Today: "Your Easy Path to Stock Market Success! Start Profiting with Powerful Audio Insights." Gabriel Thornewood
  23. How To Sell Real Estate: A Simple to Read Guide to Transform Failure into Success for Anyone Who Wants to Become a Real Estate Agent or is Interested in Learning How to Buy or Sell Property
    How To Sell Real Estate: A Simple to Read Guide to Transform Failure into Success for Anyone Who Wants to Become a Real Estate Agent or is Interested in Learning How to Buy or Sell Property Peter B Gustis
  24. Management of hospital communication J. Antônio Cirino

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis