Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Stealing Genius: The Seven Levels of Adaptive Innovation

Længde
3T 54M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment.

Stealing Genius lays the foundation for a dramatic and long-overdue shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance.

Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer.

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation—or Stealing Genius. How? By delivering an experience that the competition either cannot or will not attempt to copy. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.

Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how to:

• Do more than think outside the box—you’ll build a new box completely • Identify your “moose”, the distinctive customer/client profile for which you are hunting • Leverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customers • Flip the competition by doing the exact opposite of what those in your industry are currently doing • Maximize your strategic innovation by bringing in a Stealing Genius facilitator

Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius.

© 2022 Audiobook Prodcuers (Lydbog): 9781669648505

Release date

Lydbog: 9. oktober 2022

Andre kan også lide...

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis