Speak up now!: Marketing in times of a climate crisis

To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. At the same time, less than 10% of the corporate messages about sustainability are credible to the public. Speak up now! shows how we can make the shift to a world where business success goes hand in hand with the well-being of the planet.

© 2022 Lannoo Campus (E-bog): 9789401486262

Udgivelsesdato

E-bog: 19. oktober 2022