Snake Oil: Genuine Marketing in an Age of Cure-Alls

Teaches businesses how to avoid hiring marketers that operate as con artists Helps business leaders prioritize innovation and make smarter investments to avoid falling behind in marketingExplains how to build a Marketing Operating System—a highly-scalable set of repeating processes that ensure no marketing tasks are dropped and no mistakes are madeContains lessons from the man who used marketing science to unlock over $50 million in annual revenue for businesses spanning over a dozen industriesShares cutting edge neuromarketing tactics that can be easily implemented by small and large businesses alike

© 2022 Morgan James Publishing (E-bog): 9781631958328

Release date

E-bog: 23. august 2022