Reaching the Right Student: Modern Marketing That Works

How can career colleges break through the noise and reach students who are truly ready to succeed? Wharton marketing professor Dr. Cait Lamberton joins host Jason Altmire to explore how strategic messaging, authentic influencer engagement, and attention to the true wants and needs of students can reshape education marketing. Drawing on her work with the U.S. Departments of Education and Labor, Dr. Lamberton offers insights into what really motivates prospective learners—and how schools can better connect with the right students, regardless of their competing priorities. Discover how smart, student-centered marketing can drive both enrollment and meaningful outcomes.

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