Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Pre-Commerce: How Companies and Customers are Transforming Business Together

Længde
9T 54M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Since its debut, E-commerce has been centered on the transaction. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. The Pre-Commerce Company explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves, and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies and interact with and learn from their customers, employees, and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives including Michael Dell, Sally Susman (CCO of Pfizer), Lee Scott (former CEO of Wal-Mart), Marc Benioff (CEO of Salesforce.com), Paul von Autenreid (CIO, Bristol Myers Squibb) and others. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Explores the concept of "Pre-commerce"--that the customer's decision decision-making happens well before a transaction takes place Shows how to build internal employee networks and how to tackle the pre-commerce infrastructure Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.

© 2020 Ascent Audio (Lydbog): 9781663700735

Release date

Lydbog: 20. juli 2020

Andre kan også lide...

  1. Good Business: The Talk, Fight, Win Way to Change the World Bill Novelli
  2. Tech-Powered Business: Streamline Operations, Boost Efficiency Sachin Naha
  3. Culture and Demography in Organizations J. Richard Harrison
  4. The Influence Effect: A New Path to Power for Women Leaders Kathryn Heath
  5. Cash Flow Made Simple Professor Gee
  6. Management Design Lukas Michel
  7. Know Honesty: Eliminate the Divide, Become a Masterful Communicator, and Connect with Anyone Ken Bogard
  8. The Art of Packaging a Negotiation: How to Develop the Skill of Assembling Potential Trades in Order to Get the Best Possible Outcome Dr. Jim Anderson
  9. Rules Behind Patterns Technique: 2-Question technique that will change your life! Alfie Apan
  10. Getting What You Want in a Negotiation By Learning How to Signal: How to Develop the Skill of Effective Signaling in a Negotiation in Order to Get the Best Possible Outcome Dr. Jim Anderson
  11. The Super Connector's Playbook: How to achieve your goals through authentic business relationships Lirone Glikman
  12. Improve Your Memory: A Guide to Increasing Brain Power Using Advanced Techniques and Methods David Spencer
  13. Campus Economics: How Economic Thinking Can Help Improve College and University Decisions Michael McPherson
  14. PM Interview: A Comprehensive Beginner’s Guide to Learning and Studying Project Manager Job Interview Questions and Answers Jeffery Michaels
  15. Presentation Ready: Improve Your Sales Presentation Outcomes & Avoid the Twelve Most Common Mistakes Terri L. Sjodin
  16. The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
  17. Technology Differences over Space and Time Francesco Caselli
  18. The Shareholder Action Guide: Unleash Your Hidden Powers to Hold Corporations Accountable Andrew Behar
  19. BUILT BY ENTERPRISE: UNLOCKING THE POTENTIALS OF SMES IN NIGERIA Dr Peter Bamkole
  20. The Economy: Insights into Information and International Economics (2 in 1) Daniel Shore
  21. The Invincible Family: Why the Global Campaign to Crush Motherhood and Fatherhood Can't Win Kimberly Ells
  22. *Keys of Truth: Unlocking God's Design for the Sexes Cristie Penn
  23. Wired and Dangerous: How Your Customers Have Changed and What to Do About It Chip R. Bell
  24. Uncommon Marriage: What We've Learned about Lasting Love and Overcoming Life's Obstacles Together Tony Dungy
  25. Summary: Adult Learning Development Trevor Clinger
  26. Profit-Driven Digital Marketing: How to cut costs, save time and make more money for your business Quan Vo
  27. The Complete Guide to Locating, Negotiating, and Buying Real Estate Foreclosures: What Smart Investors Need to Know - Explained Simply Frankie Orlando
  28. Trusts A Practical Guide Terence O'Hallorann
  29. Freight Broker Business Startup: How to Start a Freight Brokerage Company and Go from Business Plan to Marketing and Scaling Elliott Kauffman
  30. Can students return a billion oysters to NY harbor? PBS NewsHour
  31. Digital Assets Unveiled: Navigating Opportunities in Cryptocurrency: Navigating Opportunities in the Blockchain Revolution Elena Roberts
  32. Autonomous Systems Guide: Navigating the Complexities of Security, Privacy, and Ethics in Autonomous Systems Mark Jackson
  33. Man in Motion: A suburban tech guy's journey into love and wisdom Alexander Thomas
  34. Instant Officiant: A No-Nonsense Guide to the Perfect Wedding Ceremony Chris Cote
  35. The Pre-Foreclosure Real Estate Handbook: Insider Secrets to Locating And Purchasing Pre-Foreclosed Properties in Any Market Frankie Orlando
  36. Strategic Selling: The complete practical guide to selling your prized commercial property Guy Naselli
  37. The Wealth Elevator: Real Estate Syndications, Accredited Investor Banking, and Tax Strategies for First-Gen Millionaires Lane Kawaoka
  38. Overcomers: Gaining Victory Over the Obstacles in Life Jeffrey Bush
  39. Smarter Short-Term Rentals: Build a Dynamic Real Estate Business and Out-Host the Competition Avery Carl
  40. Sales Secrets for Product Managers: Tips &Techniques for Product Managers to Better Understand How to Sell Their Product Dr. Jim Anderson
  41. Proof of Stake: The Making of Ethereum and the Philosophy of Blockchains Vitalic Buterin
  42. Asking Better Questions Robert Fuller, Ph.D.
  43. Managing Your Product Manager Career: How Product Managers Can Find and Succeed in the Right Job Dr. Jim Anderson

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet