Phil Knight: The Brilliant Mind Behind Nike

👟🏁 Every iconic brand begins somewhere—with an idea, a partnership, and the willingness to keep improving. Explore the entrepreneurial principles associated with Phil Knight and the growth of Nike, from identifying an opportunity to developing products, building a brand, learning from customers, and creating a culture around movement and performance. This book examines the power of thinking differently, testing prototypes, communicating a vision, and surrounding a mission with talented collaborators. Discover how focused experimentation and persistence can turn a modest start into a business with global reach. 💡 An inspiring read on brand building, sports business, entrepreneurship, and the practical work behind turning a dream into a lasting organization.

© 2024 Max Editorial (E-bog): 9781779718198

Udgivelsesdato

E-bog: 15. juli 2024