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Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization

1 Bedømmelse

2

Serie

1 af 5

Varighed
2T 10M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Attract interest, then nail the sale.

With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.

This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

© 2020 Creative Ways (Marcia Yudkin) (Lydbog): 9780971640757

Udgivelsesdato

Lydbog: 5. februar 2020

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