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LightBlueMedia

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

The Cambridge Marketing Podcast

What does “commercial intelligence” really mean for marketers, and why do so many of us avoid it? In this episode, I sit down with Andrew Hatcher (entrepreneur, investor, and fellow of the Cambridge Marketing College) to cut through the noise around numbers, ROI, and lifetime customer value.

We dig into the stuff marketers often push aside: how much it costs to get a customer, how much it takes to keep them, and what they’re actually worth over time. Andrew explains why being “too creative for the maths” is just an excuse, why brand awareness can be measured, and how simple calculations can change the way you justify campaigns, budgets, and even your next pay rise.

From Google Ads and HubSpot funnels to B2B sales, referrals, and lifetime value, we get into the practical side of marketing that every creative professional needs to face. If you’ve ever thought “I don’t do numbers, I just make content,” this conversation will change your mind.

Commercial Intelligence Explained: How to Measure What Really Matters in Marketing

What does a strong employer brand really look like? Alexis Drake of Reed Talent Solutions explains why honesty beats buzzwords, how the right Employee Value Proposition attracts top talent, and why cutting through the corporate beige is essential for smarter talent acquisition and retention.

Employer Brands

What really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, and build trust through authentic conversations.

Community Engagement and Stakeholder Marketing

Charles Nixon and Kiran Kapur dive into Cracker Barrel’s failed logo rebrand, how a presidential tweet turned backlash into retreat, and what it reveals about branding, social media firestorms, and influencer power.

Plus: the rise of AI influencers and how electric cars could reinvent roadside dining.

Opinionated Marketers on - CRACKER BARREL

In this episode, Kiran sits down with Neil Wilkins, founder and host of the AI Marketing Summit, to explore how AI is reshaping marketing strategy, creativity, and business growth.

From practical tools like process mapping and AI video creation to big-picture questions on ethics, AGI, and the future of work, the summit brings together 24 global thought leaders for a full day of keynotes, panels, and live discussions.

You’ll discover how to bridge the gap between everyday AI tools (like ChatGPT) for research or conten, and the bigger strategic moves that can reshape your business. We also dig into what it means to keep “humanness” at the centre of AI-powered work, and why this summit is set to be one of the most important AI events of the year.

🎟️ Find out more and get your ticket here: aimarketingsummit.live

The AI Marketing Summit 2025: How to Future-Proof Your Strategy

Can AI feel? Our Opinionated Marketers debate the absurd, the worrying, and the hilarious sides of emotional machines.

Opinionated Marketers on: EMOTIONAL AI

Charles Nixon and Kiran Kapur tackle inflation, pricing, and AI in marketing - why innovation and clear storytelling matter now more than ever.

Opinionated Marketers on: UK INFLATION

This week our Opinionated Marketers bid a misty-eyed farewell to what was once America's biggest internet service.

Opinionated Marketers on: AOL RIP

This week, Kiran and Charles dive into how AI is shaking up marketing - from streamlining everyday tasks to churning out word salad. They explore job hunting with AI, shifting workplace culture, and why clear, simple messaging matters more than ever.

Opinionated Marketers on: WORD SOUP

In this episode, Kiran and Charles chat about how businesses need to stop ignoring Asia and start marketing to it—not just outsourcing. They explore IKEA’s smart moves in India, lab-grown diamonds gaining ground, and how solar panel recycling could reshape sustainability.

Opinionated Marketers on: EMOTIONAL AI

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