Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Onlife Fashion

Sprog
Engelsk
Format
Kategori

Økonomi & Business

In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. The purpose of this book is to analyze this market with particular focus on the segment defined as "high-end" and to provide entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students, a context to understand better the latest and most up-to-date ideas and how to govern their growth. The starting point for the book's discussion begins with the title of the book, which emphasizes two important characteristics regarding its context: the increasingly blurred distinction between offline and online - hence the term "onlife" - and the absence of rules, given the obvious out-of-date nature of those on which fashion companies have based their business strategies in recent decades. This has led the authors to propose a handbook of new rules, suitable for a world that increasingly appears to be lacking them.

© 2022 LID Publishing (E-bog): 9781911687092

Release date

E-bog: 6. januar 2022

Andre kan også lide...

  1. Dress Code: Unlocking Fashion from the New Look to Millennial Pink Véronique Hyland
  2. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  3. Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
  4. Reimagining Operational Excellence: Inspirations from Asia Philip Kotler
  5. Orderly Fashion: A Sociology of Markets Patrik Aspers
  6. The House of Gucci: A True Story of Murder, Madness, Glamour, and Greed Sara Gay Forden
  7. Fashionopolis: The Price of Fast Fashion & the Future of Clothes Dana Thomas
  8. The 22 Immutable Laws of Branding Al Ries
  9. Facebook Advertising: Social Media Marketing Strategy Guide for Optimizing Facebook Page - Discover Money Making Strategies by Creating Ads Driving Traffic To Your Page, Business and Making More Sales Albert MacDonald
  10. The 11 Immutable Laws of Internet Branding Al Ries
  11. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  12. Marketing Strategy: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research Santino Spencer
  13. Mid-Century Modernism and the American Body: Race, Gender, and the Politics of Power in Design Kristina Wilson
  14. 22 Immutable Laws of Branding Al Ries
  15. Social Media Marketing 3 in 1 Bundle: It includes: Social Media Marketing 2021, Digital Marketing 2021, Social Media Marketing for Beginners 2021 – Discover the Strategies to Make 13,487$ a Month Michael Branding
  16. The 22 Immutable Laws of Marketing Jack Trout
  17. Digital Marketing Fundamentals Matt Bailey
  18. Kellogg on Marketing, 3rd Edition Philip Kotler
  19. Market Your Way to Growth: 8 Ways to Win Philip Kotler
  20. Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing Carolyn Tate
  21. HBR's 10 Must Reads on Communication 2-Volume Collection Harvard Business Review
  22. Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Philip Kotler
  23. Instagram Marketing Step-By-Step: The Guide About Instagram Advertising That Will Teach You How To Sell Anything Through Instagram - Learn How To Develop A Strategy And Grow Your Business Bryan Bren
  24. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Philip Kotler
  25. Digital Marketing Introbooks Team
  26. Redefining Retail: 10 Guiding Principles for a Post-Digital World Philip Kotler
  27. Laws of UX: Using Psychology to Design Better Products & Services Jon Yablonski
  28. Marketing 6.0: The Future Is Immersive Philip Kotler
  29. Marketing 5.0: Technology for Humanity Philip Kotler
  30. Philip Kotler - The Mind of a Leader Legends Philip Kotler
  31. Influencer Marketing Strategy: How to Create Successful Influencer Marketing Gordon Glenister
  32. Digital Media Management Introbooks Team
  33. Advanced Law of Attraction Techniques: Mastering Powerful Manifestation and Attraction Techniques to 10X What You Want in Life Timothy Willink
  34. Capture Your Style Aimee Song
  35. Chat GPT Bible - Social Media Marketing Special Edition: Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content Lucas Foster
  36. Marketing Magic Brian Tracy
  37. Producing Fashion: Commerce, Culture, and Consumers Various
  38. Vogue: Fantasy & Fashion Vogue editors
  39. I Can Draw Fashion: Step-by-Step Techniques, Styling Tips and Effects Robyn Neild
  40. The New Fashion Rules: Inthefrow Victoria Magrath
  41. The Clothes Make the Girl (Look Fat)?: Adventures and Agonies in Fashion Brittany Gibbons
  42. So You Want To … Be a Fashion Designer: Here’s the Info You Need Lisa McGinnes
  43. Harper's Bazaar: 150 Years Glenda Bailey
  44. Vivienne Westwood Vivienne Westwood
  45. How to Draw Like a Fashion Illustrator: Skills and techniques to develop your visual style Robyn Neild
  46. Fluid: A Fashion Revolution Harris Reed
  47. How Muslim Women'S Fashion Is Shaping Conversation Around Creativity And Power PBS NewsHour
  48. Getting Started in Fashion Diane Furstenberg

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis