Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

Lyt og læs så meget du har lyst til
Opdag et kæmpe bibliotek fyldt med fortællinger
Eksklusive titler + Mofibo Originals
Opsig når som helst

Start tilbuddet

DK - Details page - Device banner - 894x1036

Cover for Moving In-house: Why it might be good for your business to in-house your marketing activities. And how to do it.

Moving In-house: Why it might be good for your business to in-house your marketing activities. And how to do it.

1 Bedømmelse: 5
Varighed: 4T 10M
Sprog: Engelsk
Format
Kategori: Økonomi & Business

For the past 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Working with brands such as LEGO, Mars, Maersk, Apple and Georg Jensen I have seen some of the same frustrations and issues when they are working with external agencies.

Here you will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more that a decade of experience and research. The process is designed to minimise your risk of failure are coupled with the inspiring stories. So if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies-this book is for you.

Udgivelsesdato

Lydbog: 1. oktober 2020