Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Cover for Marketing to the Affluent

Marketing to the Affluent

Sprog
Engelsk
Format
Kategori

Økonomi & Business

The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market.

No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates.

Marketing to the Affluent covers:

- Myths and realities about the affluent - Understanding what the affluent want - Finding "overlooked" millionaires - Positioning yourself as an expert

"No one better illuminates the who, where, and how of the affluent market than Tom Stanley."—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

© 2012 RosettaBooks (E-bog): 9780795325939

Udgivelsesdato

E-bog: 29. juni 2012

Tags

    Andre kan også lide...

    1. ​Social Media Marketing Made Easy 2019
      ​Social Media Marketing Made Easy 2019 Jim Stephens
    2. The Power of Positive Selling
      The Power of Positive Selling Dan Strutzel
    3. The Power of Networking
      The Power of Networking Gene Hildabrand
    4. Social Media Marketing Mastery 2020: The Ultimate Blueprint to make money online with Facebook, Instagram, Tik Tok and Twitter
      Social Media Marketing Mastery 2020: The Ultimate Blueprint to make money online with Facebook, Instagram, Tik Tok and Twitter Financial Savage
    5. How to Give an Elevator Speech: So People Actually Want You to Keep Talking
      How to Give an Elevator Speech: So People Actually Want You to Keep Talking Brian Walter
    6. Breaking the Brain Code: Easy Lessons for Your Network Marketing Career
      Breaking the Brain Code: Easy Lessons for Your Network Marketing Career Keith Schreiter
    7. Sell On The Phone: Proven techniques to close any sale on a cold call
      Sell On The Phone: Proven techniques to close any sale on a cold call Gordon Lioy
    8. Persuasion: Become More Convincing and Get Your Way with Subtle Influence Methods
      Persuasion: Become More Convincing and Get Your Way with Subtle Influence Methods Shevron Hirsch
    9. Strategies for Finding More Business Than Ever
      Strategies for Finding More Business Than Ever Tom Hopkins
    10. Harvey Mackay's ABCs of Business Success
      Harvey Mackay's ABCs of Business Success Harvey Mackay
    11. New to Sales?: 12 Steps to a 6-Figure Sales Career
      New to Sales?: 12 Steps to a 6-Figure Sales Career Tom Hopkins
    12. Side Hustle Ideas: 2 Books in 1: How to Become a Millionaire in 5, 10, or 15 Years, How to Turn Your Side Hustle Into a Passive Income Source
      Side Hustle Ideas: 2 Books in 1: How to Become a Millionaire in 5, 10, or 15 Years, How to Turn Your Side Hustle Into a Passive Income Source Nathin O'brien
    13. Affiliate Marketing For Beginners 2020: A Step-By-Step Guide To Make Over $25.000\Month With Affiliate Marketing Using Facebook & Youtube Advertising. Create A Passive Income Online And Start Living The Life You Deserve
      Affiliate Marketing For Beginners 2020: A Step-By-Step Guide To Make Over $25.000\Month With Affiliate Marketing Using Facebook & Youtube Advertising. Create A Passive Income Online And Start Living The Life You Deserve John Gates
    14. Deploy Empathy: A Practical Guide to Interviewing Customers
      Deploy Empathy: A Practical Guide to Interviewing Customers Michele Hansen
    15. Managing for Sales Results
      Managing for Sales Results Ron Marks
    16. The Aspiring Leader's Guide to the Future Audio Study: 9 Surprising Ways Leadership is Changing
      The Aspiring Leader's Guide to the Future Audio Study: 9 Surprising Ways Leadership is Changing Clay Scroggins
    17. Instant Rapport Building: The Psychology of Exceptional Customer Connection
      Instant Rapport Building: The Psychology of Exceptional Customer Connection Dr. Larry Iverson
    18. Summary of Nick Loper's The Side Hustle
      Summary of Nick Loper's The Side Hustle IRB Media
    19. Success Acceleration
      Success Acceleration Tony Jeary
    20. The Secrets of Power Negotiating for Your Dream Home
      The Secrets of Power Negotiating for Your Dream Home Roger Dawson
    21. Passive Income Ideas: Discover the Best Ways to Make Money Online in 2020 & Beyond - Amazon FBA, Social Media Marketing, Influencer Marketing, E-Commerce, ... Self-Publishing, Dropshipping & More...
      Passive Income Ideas: Discover the Best Ways to Make Money Online in 2020 & Beyond - Amazon FBA, Social Media Marketing, Influencer Marketing, E-Commerce, ... Self-Publishing, Dropshipping & More... Armani Murphy
    22. The Laws of Lifetime Growth, 2nd Edition: Always Make Your Future Bigger Than Your Past
      The Laws of Lifetime Growth, 2nd Edition: Always Make Your Future Bigger Than Your Past Dan Sullivan
    23. Visualizing is Realizing: What You See is What You Get
      Visualizing is Realizing: What You See is What You Get Mark Victor Hanson
    24. Empower Your Fear: Leverage Your Fears to Rise Above Mediocrity and Turn Self-Doubt Into a Confident Plan of Action: Leverage Your Fears to Rise Above Mediocrity and Turn Self-Doubt Into a Confident Plan of Action
      Empower Your Fear: Leverage Your Fears to Rise Above Mediocrity and Turn Self-Doubt Into a Confident Plan of Action: Leverage Your Fears to Rise Above Mediocrity and Turn Self-Doubt Into a Confident Plan of Action Scott Allan
    25. The Art of Less Doing
      The Art of Less Doing Ari Meisel
    26. Beat Self-Defeat: Creating a Mindset for Ultimate Success
      Beat Self-Defeat: Creating a Mindset for Ultimate Success John Mason
    27. Millionaire mindset: How to develop a Millionaire mindset using Positive Affirmations
      Millionaire mindset: How to develop a Millionaire mindset using Positive Affirmations Timothy C. Clark
    28. The Art of Encouragement: How to Lead Teams, Spread Love, and Serve from the Heart
      The Art of Encouragement: How to Lead Teams, Spread Love, and Serve from the Heart John C. Maxwell
    29. Discovering Yourself: Living the Work You Were Meant to Do
      Discovering Yourself: Living the Work You Were Meant to Do Orison Swett Marden
    30. Summary: 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur by Ryan Daniel Moran: Key Takeaways, Summary & Analysis
      Summary: 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur by Ryan Daniel Moran: Key Takeaways, Summary & Analysis Brooks Bryant
    31. Think You Can and You Will: How to Become a Champion in Life
      Think You Can and You Will: How to Become a Champion in Life J. Steele
    32. The 7 Immutable Laws of Fast Wealth Building: How to Get Rich With Speed by Applying the Laws of Fast Wealth Building and Its Principles to Your life
      The 7 Immutable Laws of Fast Wealth Building: How to Get Rich With Speed by Applying the Laws of Fast Wealth Building and Its Principles to Your life Omar Johnson
    33. Canadians Guide To Wealth Building Without Risk: The Process Of Becoming Your Own Banker
      Canadians Guide To Wealth Building Without Risk: The Process Of Becoming Your Own Banker Richard Canfield
    34. Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture
      Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture Jon Gordon
    35. Drive Your Destiny: Create a Vision for Your Life, Build Better Habits for Wealth and Health, and Unlock Your Inner Greatness
      Drive Your Destiny: Create a Vision for Your Life, Build Better Habits for Wealth and Health, and Unlock Your Inner Greatness Scott Allan
    36. Nurturing the Leader Within Your Child: What Every Parent Needs to Know
      Nurturing the Leader Within Your Child: What Every Parent Needs to Know Tim Elmore
    37. Photographic Memory: Your Complete and Practical Guide to Learn Faster, Increase Retention and Be More Productive with Beginners and Advanced Techniques
      Photographic Memory: Your Complete and Practical Guide to Learn Faster, Increase Retention and Be More Productive with Beginners and Advanced Techniques Travis O'Ryan
    38. Targeting Tic Tok
      Targeting Tic Tok Blaze Knightly
    39. Investing to your First Million: The Stock Market
      Investing to your First Million: The Stock Market Christopher Carter
    40. The Money Sandwich: How to manage money better in your 50s and 60s
      The Money Sandwich: How to manage money better in your 50s and 60s Marc Bineham
    41. THINK WEALTHY: TURN YOUR DREAM INTO REALITY
      THINK WEALTHY: TURN YOUR DREAM INTO REALITY Gina M Calinog
    42. Persuasion: Subliminal Techniques to Influence and Inspire People
      Persuasion: Subliminal Techniques to Influence and Inspire People Shevron Hirsch

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis