Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Marketing Essentials: Strategies for Growth

Sprog
Engelsk
Format
Kategori

Økonomi & Business

The illustrations in this book are created by “Team Educohack”.

"Marketing Essentials: Strategies for Growth" delves into the critical role of marketing in setting a company's strategic direction. We offer deep insights into customer behavior, competitor analysis, and effective collaboration, equipping you with the skills to serve customers profitably.

Structured on the Harvard Business School MBA program, each chapter provides foundational knowledge and practical strategies. The book covers essential areas such as consumer behavior, business-to-business markets, the four P's (product, placement, promotion, and price), market segmentation, target market selection, positioning, and unique value propositions. It also includes insights on designing new products and services, product line extensions, and business repositioning, as well as brand valuation and equity. Additionally, the book addresses fulfillment and after-sale service, distribution channels (direct, retail, and wholesale), marketing communications and promotions, advertising, public relations, and media choices.

Further topics include pricing for profitability, personal selling, sales management, customer relationship management, customer privacy, and the basics of math for marketing decisions.

This timeless guide is perfect for understanding and interpreting business and competition from a marketing perspective, making it invaluable for both formal education and on-the-job training. Essential reading for marketing students and professionals alike.

© 2025 Educohack Press (E-bog): 9789361523878

Release date

E-bog: 3. januar 2025

Tags

    Andre kan også lide...

    1. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement Martin Kihn
    2. The Business of Venture Capital : The Art of Raising a Fund, Structuring Investments, Portfolio Management and Exits, 3rd Edition: The Art of Raising a Fund, Structuring Investments, Portfolio Management, and Exits, 3rd Edition Mahendra Ramsinghani
    3. Simple Marketing for Smart People: The one question you need to win customers without gimmicks, hype, or hard selling Tiago Forte
    4. Decoding the New Consumer Mind: How and Why We Shop and Buy Kit Yarrow
    5. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun
    6. Competitive Advantage: Creating and Sustaining Superior Performance Michael E. Porter
    7. Private Equity Laid Bare Ludovic Phalippou
    8. Free Your Mind: The new world of manipulation and how to resist it Laura Dodsworth
    9. Kochland: The Secret History of Koch Industries and Corporate Power in America Christopher Leonard
    10. The Trolls of Wall Street: How the Outcasts and Insurgents Are Hacking the Markets Nathaniel Popper
    11. Den of Thieves James B. Stewart
    12. Why We're Polarized Ezra Klein
    13. Broadcast Hysteria: Orson Welles's War of the World's and the Art of Fake News A. Brad Schwartz
    14. The Gene: An Intimate History Siddhartha Mukherjee
    15. Negotiating the Deal Kerry Johnson
    16. Rethinking Intelligence: A Radical New Understanding of Our Human Potential Rina Bliss
    17. The Asylum: The Renegades Who Hijacked the World's Oil Market Leah McGrath Goodman
    18. CATCH-22 Joseph Heller
    19. Moonshot: Inside Pfizer's Nine-Month Race to Make the Impossible Possible Dr. Albert Bourla
    20. This Is How You Lose The Time War Max Gladstone
    21. Mindhunter: Inside the FBI's Elite Serial Crime Unit John E. Douglas
    22. The Sellout: How Three Decades of Wall Street Greed and Government Mismanagement Destroyed the Global Financial System Charles Gasparino
    23. Angel Investing: The Gust Guide to Making Money & Having Fun Investing in Startups David S. Rose
    24. The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero Charlie Wetzel
    25. What to Ask: How to Learn What Customers Need but Don't Tell You Andrea Olson
    26. Summary: Range: Why Generalists Triumph in a Specialized World by David Epstein: Key Takeaways, Summary & Analysis Included Brooks Bryant
    27. The Entrepreneur's Growth Startup Handbook: 7 Secrets to Venture Funding and Successful Growth David N. Feldman
    28. The Flawless Consulting Fieldbook & Companion: A Guide to Understanding Your Expertise Peter Block
    29. Fanny Hill John Cleland
    30. Authentic Leadership Harvard Business Review
    31. Who Says Elephants Can't Dance? Louis V. Gerstner
    32. A Treatise of Human Nature Book 3 David Hume
    33. The Deal Maker: How William C. Durant Made General Motors Axel Madsen
    34. A Treatise of Human Nature Book 2 David Hume
    35. Summary of Bradley Hope and Justin Scheck's Blood and Oil IRB Media
    36. The Private Equity Toolkit: A Step-by-Step Guide to Getting Deals Done from Sourcing to Exit (Wiley Finance) Tamara Sakovska
    37. A Gentle Creature Fyodor Dostoevsky
    38. You're About to Make a Terrible Mistake!: How Biases Distort Decision-Making—and What You Can Do to Fight Them Olivier Sibony
    39. A Treatise of Human Nature Book 1 David Hume
    40. Silas Marner George Eliot
    41. The Intellectual Life: Its Spirit, Conditions, Methods A.G, Sertillanges, O.P.

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Prøv gratis