Marketing Strategy: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research Santino Spencer
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Marketing Case Studies: Linking Theory to Practice
- Af
- Forlag
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference to marketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.
© 2023 Academica Press (E-bog): 9781680537260
Release date
E-bog: 10. marts 2023
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