Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
Økonomi & Business
"Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results." -Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)
Every organization aspires to be customer-centric, but the current approach is shallow and transactional: organizations ask customers what they want and then try to give it to them. But often customers can't articulate precisely what they want. To really stay ahead of the competition, organizations have to have such a deep relationship with their customers that they can surprise them and create innovations that match their hopes and aspirations, not just their needs and expectations.
This book lays out a strategy for getting customers fully integrated into the creation process. Bell offers five secrets for what he calls Co-creative Partnerships: Curiosity-develop a deep connection with customers that bonds, affirms, and supports; Grounding-find the juncture between the customer's needs and hopes and the organization's mission and values; Discovery-turn tryouts into bold, risk-taking learning adventures; Trust-honor candor, respect clear work agreements, and plan for the inevitable hiccups; and Passion-offer signs of admiration and actions of caring that help keep the alliance fresh and spirited.
© 2020 Ascent Audio (Lydbog): 9781663741004
Release date
Lydbog: 8. september 2020
Tags
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Gem ubrugt tid
Ingen binding
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedDansk
Danmark