Minter Dialogue Episode #256 Olivier Laborde is one of those unusual breeds of operational marketers in a large well-known multinational who has also published a book, an award winner no less: Innovate or Disappear. Based on his experience of running the Innovation Lab, Olivier talks about the challenges and key success factors of driving change and innovation within a large business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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