Beyond Advertising: Creating Value Through All Customer Touchpoints Catharine Findiesen Hays
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INCREDIBLE: Under the Hood of In-House Creativity
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- 6T 18M
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- Engelsk
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Økonomi & Business
Think in-house creativity is just about cranking out banner ads faster? Think again. IN-CREDIBLE pulls back the curtain on the wild, wonderful world of in-house creative teams—where brand intimacy meets boardroom battles, and where the real magic happens behind corporate walls.
Kasper Sierslev—creative director, agency rebel, and in-house evangelist—serves up a no-BS guide to building powerhouse in-house teams that don’t just save money but drive innovation, elevate brands, and win awards (yes, actual Cannes Lions).
Packed with science-backed insights, battle-tested frameworks, and practical tools, this book delivers everything you need to unleash creativity where it counts.
Want to prove creativity belongs inside the house? This is your playbook.
© 2025 The In-House Club (Lydbog): 9798347903795
Release date
Lydbog: 11. februar 2025
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