Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Dr. J.J. Peterson
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
Humanizing B2B: The new truth in marketing that will transform your brand and your sales
- 2 Anmeldelser
4
- Længde
- 4T 46M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
If you want to move products, you need to move people. And if you want to move people, you need to move minds.
This is what modern B2B marketing is all about.
It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.
There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.
This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.
PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.
JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
© 2022 Practical Inspiration Publishing (Lydbog): 9781788603577
© 2021 Practical Inspiration Publishing (E-bog): 9781788602501
Release date
Lydbog: 2. maj 2022
E-bog: 26. april 2021
Tags
Humanizing B2B: The new truth in marketing that will transform your brand and your sales
- 2 Anmeldelser
4
- Længde
- 4T 46M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
If you want to move products, you need to move people. And if you want to move people, you need to move minds.
This is what modern B2B marketing is all about.
It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.
There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.
This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.
PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.
JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
© 2022 Practical Inspiration Publishing (Lydbog): 9781788603577
© 2021 Practical Inspiration Publishing (E-bog): 9781788602501
Release date
Lydbog: 2. maj 2022
E-bog: 26. april 2021
Tags
Andre kan også lide...
- Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller
- Good to Great Jim Collins
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
- Lean B2B: Build Products Businesses Want Etienne Garbugli
- The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick
- $100M Offers Alex Hormozi
- The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
- Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
- Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Alan Eagle
Brugbare links
Sprog og region
Dansk
Danmark
