Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any BusinessDr. J.J. Peterson
Humanizing B2B: The new truth in marketing that will transform your brand and your sales
- 2 Anmeldelser
4
- Længde
- 4T 46M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
If you want to move products, you need to move people. And if you want to move people, you need to move minds.
This is what modern B2B marketing is all about.
It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.
There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.
This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.
PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.
JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
© 2022 Practical Inspiration Publishing (Lydbog): 9781788603577
© 2021 Practical Inspiration Publishing (E-bog): 9781788602501
Release date
Lydbog: 2. maj 2022
E-bog: 26. april 2021
Humanizing B2B: The new truth in marketing that will transform your brand and your sales
- 2 Anmeldelser
4
- Længde
- 4T 46M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
If you want to move products, you need to move people. And if you want to move people, you need to move minds.
This is what modern B2B marketing is all about.
It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.
There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.
This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.
PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.
JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
© 2022 Practical Inspiration Publishing (Lydbog): 9781788603577
© 2021 Practical Inspiration Publishing (E-bog): 9781788602501
Release date
Lydbog: 2. maj 2022
E-bog: 26. april 2021
Andre kan også lide...
- Lean B2B: Build Products Businesses WantEtienne Garbugli
- $100M OffersAlex Hormozi
- Range: How Generalists Triumph in a Specialized WorldDavid Epstein
- Traction: How Any Startup Can Achieve Explosive Customer GrowthJustin Mares
- Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day JobChris Guillebeau
- Brand Now: How to Stand Out in a Crowded, Distracted WorldNick Westergaard
- The Mom Test: How to talk to customers and figure out if your business is a good idea when everyone is lying to you: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to YouRob Fitzpatrick
- Secrets of the Millionaire Mind: Mastering the Inner Game of WealthT. Harv Eker
- Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's ConsumersRaja Rajamannar
Lyt når som helst, hvor som helst
Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
- Lyt og læs så meget du har lyst til
- Opdag et kæmpe bibliotek fyldt med fortællinger
- Eksklusive titler + Mofibo Originals
- Opsig når som helst
Bedømmelser og anmeldelser
Et gyldent overblik
4
Samlet bedømmelse baseret på 2 bedømmelser
Andre brugere beskriver bogen som:
Informativ
Inspirerende
Motiverende
Download appen for at deltage i samtalen og tilføje anmeldelser.
Mest populære
Viser 1 af 2
Mikkel
3. okt. 2023
InformativSome parts are interesting, but a lot of the book is good abstract phrases and intention without examples or cases. Easy to say: “build an honest brand for example ….” How I ask and with what resources ?
Brugbare links
Sprog og region
Dansk
Danmark
