How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

"Quite simply and without a shadow of a doubt the best book about advertising ever written . . . a treasure trove of brilliant examples and anecdotes." ―Donald Gunn, Founder, The Gunn Report In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising. "In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works—and how his ideas can help you rethink how your company works and wins." ―William C. Taylor, New York Times–bestselling author "All great breakthrough business ideas have involved breaking with convention, but Dru's penchant for articulating the need for creative destruction brings decisiveness and encouragement to a field that constantly searches for ways to bring renewal to the process." ―Booklist "From the CEO down, we live at a time when every organization should be looking at their business in a creative way. If you don't know how to do it, read this book." ―Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival

© 2007 St. Martin's Press (E-bog): 9780230610835

Udgivelsesdato

E-bog: 4. september 2007