How Customers Buy . . . & Why They Don't: Mapping and Managing the Buying Journey DNA
- Af
- Forlag
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy…And Why They Don't offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.
© 2018 Radius Books (E-bog): 9781635765236
Udgivelsesdato
E-bog: 15. august 2018
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