Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

7 Anmeldelser

3.4

Længde
7T 6M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.

© 2015 Ascent Audio (Lydbog): 9781469062280

Release date

Lydbog: 1. august 2015

Andre kan også lide...

  1. Dual Transformation: How to Reposition Today's Business While Creating the Future Scott D. Anthony
  2. Disrupt-It-Yourself: Eight Ways to Hack a Better Business---Before the Competition Does Simone Bhan Ahuja
  3. Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change Alex Goryachev
  4. The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet Craig Wilson
  5. The Innovation Mandate: The Growth Secrets of the Best Organizations in the World Nicholas Webb
  6. Rebalancing Society: Radical Renewal Beyond Left, Right, and Center Henry Mintzberg
  7. Conscious Capitalism Field Guide: Tools for Transforming Your Organization Raj Sisodia
  8. Getting Green Done: Hard Truths From the Frontlines of Sustainability Revolution Auden Schendler
  9. The Changemaker Mindset: Why Every Change on the Outside Starts with an Inner Transformation Ilja Grzeskowitz
  10. X: The Experience When Business Meets Design Brian Solis
  11. Culture Wins: The Roadmap to an Irresistible Workplace William Vanderbloemen
  12. The Human Brand Susan T. Fiske
  13. Why Good People Can't Get Jobs: The Skills Gap and What Companies Can Do About It Peter Cappelli
  14. The Innovation Illusion: How So Little Is Created by So Many Working So Hard Fredrik Erixon
  15. Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life Hal Gregersen
  16. The Gamification Toolkit: Dynamics, Mechanics, and Components for the Win Dan Hunter
  17. The Little Black Book of Innovation: How It Works, How to Do It Scott D. Anthony
  18. Decoding the Workplace: 50 Keys to Understanding People in Organizations John Ballard, PhD
  19. Work Tribes: The Surprising Secret to Breakthrough Performance, Astonishing Results, and Keeping Teams Together Shawn Murphy
  20. The Conscience Economy: How a Mass Movement for Good Is Great for Business Steven Overman
  21. Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success David Kwong
  22. Do More Faster: TechStars Lessons to Accelerate Your Startup 2nd Edition Brad Feld
  23. Overcrowded: Designing Meaningful Products in a World Awash with Ideas Roberto Verganti
  24. The Art of Being Unreasonable: Lessons in Unconventional Thinking Eli Broad
  25. The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Roland Smart
  26. Rebel at Work: How to Innovate and Drive Results When You Aren't the Boss: How to Innovate and Drive Results When You Aren’t the Boss Natalie Neelan
  27. Chasing Digital: A Playbook for the New Economy Anthony Stevens
  28. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales Andrew Appel
  29. The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business Blake Morgan
  30. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee
  31. The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise... Ian C. MacMillan
  32. Culture Shift: A Practical Guide to Managing Organizational Culture Kirsty Bashforth
  33. Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
  34. Lean Impact: How to Innovate for Radically Greater Social Good Ann Mei Chang
  35. Thinking for a Living: How to Get Better Performance and Results from Knowledge Workers Thomas H Davenport
  36. Nincompoopery: Why Your Customers Hate You and How to Fix It: Why Your Customers Hate You--and How to Fix It John R. Brandt
  37. Inside the Box: A Proven System of Creativity for Breakthrough Results Jacob Goldenberg
  38. The Risk-Driven Business Model: Four Questions That Will Define Your Company Karan Girotra
  39. The Formula: The Five Laws Behind Why People Succeed Albert-László Barabási
  40. True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results Edgar Papke
  41. Ditch The Pitch: The Art of Improvised Persuasion Steve Yastrow
  42. The Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals Cliff Ennico
  43. Think Bigger: Developing a Successful Big Data Strategy for Your Business Mark Van Rijmenam
  44. Follow the Feeling: Brand Building in a Noisy World Kai D. Wright
  45. Key Performance Indicators: Developing, Implementing, and Using Winning KPIs, 3rd Edition David Parmenter
  46. The Dance of the Possible Scott Berkun

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis