Minter Dialogue Episode #149 — This interview is with Maya Mikhailov, CMO and co-founder of GP Shopper, a mobile integrated platform for retailers and brands. Based out of NY and Chicago, GP Shopper works with companies such as Best Buy, Estee Lauder, Ulta and Nikon. Maya has twice been named “Guru of Mobile” by the DMA and is leading the charge with GP Shopper in helping retailers and brands to interact with the mobile connected customer. In this podcast, we talk about how retailers are approaching the single customer view, how and where retailers are creating value for customers, as well as other topics such as metrics, attribution and creating trust through the mobile. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)