Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Everyone's a Critic: Winning Customers in a Review-Driven World

1 Anmeldelser

5

Længde
6T 10M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

How businesses can harness the power of online consumer reviews

More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

But some savvy businesses have figured out how to navigate—and even profit from—the new world of ubiquitous customer reviews. Bill Tancer takes listeners on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Listeners learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.

Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.

© 2014 Ascent Audio (Lydbog): 9781469091549

Release date

Lydbog: 1. november 2014

Andre kan også lide...

  1. The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Jay Baer
  2. Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Peter Sheahan
  3. The Hidden Agenda: A Proven Way to Win Business and Create a Following Kevin Allen
  4. Breaking Out: How to Build Influence in a World of Competing Ideas John Butman
  5. True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results Edgar Papke
  6. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs David Meerman Scott
  7. Make Some Noise: The Unconventional Road to Dominance Ken Schmidt
  8. Magnetic: The Art of Attracting Business Joe Calloway
  9. You Can Sell Anything by Telephone!: Updated and Expanded Audio Edition Dr. Gary S. Goodman
  10. Persuasion Equation: The Subtle Science of Getting Your Way Mark Rodgers
  11. The 29% Solution: 52 Weekly Networking Success Strategies Michelle R. Donovan
  12. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World John Doorley
  13. Sell More Faster: The Ultimate Sales Playbook for Start-Ups Amos Schwartzfarb
  14. Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Ethan Beute
  15. Stiff Them!: Your Guide to Paying Zero Dollars to the IRS, Student Loans, Credit Cards, Medical Bills and More Dr. Gary S. Goodman
  16. Stop, Look, and Listen: The Customer CEO Business Fable About How to Profit from the Power of Your Customers Chuck Wall
  17. Changing the Channel: 12 Easy Ways to Make Millions for Your Business Tribby Masterson
  18. Inch by Inch It's a Cinch: How to Succeed at Anything – One Small Step at a Time: How to Succeed at Anything--One Small Step at a Time Dr. Gary S. Goodman
  19. Entrepreneurship for the Rest Us: How to Create Innovation and Opportunity Everywhere Paul B. Brown
  20. World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott
  21. The People Equation: Why Innovation Is People, Not Products Deborah Perry Piscione
  22. Wisdom Meets Passion: When Generations Collide and Collaborate Dan Miller
  23. Conscious: The Power of Awareness in Business and Life Bob Rosen
  24. Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions – and How You Can, Too: How Entrepreneurs Take Risks, Make Decisions - and How You Can, Too Anthony Iaquinto
  25. Brilliant Mistakes: Finding Success on the Far Side of Failure Paul J.H. Schoemaker
  26. Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World J. Kelly Hoey
  27. Cloud Surfing: A New Way to Think About Risk, Innovation, Scale, and Success Tom Koulopoulos
  28. The Joy Strategy: A Business Plan for Life: A Business Plan fo Life Allison Rimm
  29. The Mentor Myth: How to Take Control of Your Own Success Debby Carreau
  30. The Mood Elevator: Take Charge of Your Feelings, Become a Better You Larry Senn
  31. What Happens Now?: Reinvent Yourself as a Leader Before Your Business Outruns You John Hillen
  32. Leading With Vision: The Leader's Blueprint for Creating a Compelling Vision and Engaging the Workforce Bonnie Hagemann
  33. Purpose Meets Execution: How Winning Organizations Accelerate Engagement and Drive Profits Louis Efron
  34. The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good John B. Izzo
  35. The Point of the Deal: How to Negotiate When Yes Is Not Enough Mark Gordon
  36. Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty Scott Steinberg
  37. Up Is Not the Only Way: Rethinking Career Mobility Beverly Kaye
  38. The Success Lie: 5 Simple Truths to Overcome Overwhelm and Achieve Peace of Mind Janelle Bruland
  39. Do Business Better: Traits, Habits, & Actions to Help You Succeed Damian Mason
  40. Self Made: The definitive guide to business startup success Bianca Miller-Cole
  41. Redesign: Becoming a Happy, Healthy and Successful Entrepreneur: Transforming Lives: Top 10 Bestselling Entrepreneurship Book in The Netherlands Sebastiaan Hooft
  42. Safe Enough to Soar: Accelerating Trust, Inclusion, & Collaboration in the Workplace Frederick A. Miller

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis