Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Cover for Everyone's a Critic: Winning Customers in a Review-Driven World

Everyone's a Critic: Winning Customers in a Review-Driven World

1 Bedømmelse

5

Varighed
6T 10M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

How businesses can harness the power of online consumer reviews

More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

But some savvy businesses have figured out how to navigate—and even profit from—the new world of ubiquitous customer reviews. Bill Tancer takes listeners on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Listeners learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London.

Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.

© 2014 Ascent Audio (Lydbog): 9781469091549

Udgivelsesdato

Lydbog: 1. november 2014

Andre kan også lide...

  1. MoneyShift: How to Prosper from What You Can't Control
    MoneyShift: How to Prosper from What You Can't Control Jerry Webman
  2. The Breakthrough in Two Acts: Breaking the Spells of Painful Emotions and Finding the Calm in the Present Moment (Revised Edition July 9, 2020)
    The Breakthrough in Two Acts: Breaking the Spells of Painful Emotions and Finding the Calm in the Present Moment (Revised Edition July 9, 2020) Fredric C. Hartman PhD
  3. Achieving Excellence in Fundraising: 4th Edition
    Achieving Excellence in Fundraising: 4th Edition
  4. Environmental Overkill: Whatever Happened to Common Sense?
    Environmental Overkill: Whatever Happened to Common Sense? Dixy Lee Ray
  5. The Emigrant Edge: How to Make It Big in America
    The Emigrant Edge: How to Make It Big in America Brian Buffini
  6. The Thing About Work: Showing Up and Other Important Matters [A Worker's Manual]
    The Thing About Work: Showing Up and Other Important Matters [A Worker's Manual] Richard A. Moran
  7. Economic Theories and Policies: Understanding Key Economic Systems and Strategies (4 in 1)
    Economic Theories and Policies: Understanding Key Economic Systems and Strategies (4 in 1) Arlo Holders
  8. Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive
    Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive Steven Goldbach
  9. A World Gone Social: How Companies Must Adapt to Survive
    A World Gone Social: How Companies Must Adapt to Survive Ted Coine
  10. Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World
    Making Work Human: How Human-Centered Companies are Changing the Future of Work and the World Eric Mosley
  11. The Future of Community: How to Leverage Web3 Technologies to Grow Your Business
    The Future of Community: How to Leverage Web3 Technologies to Grow Your Business John Kraski
  12. The Two Moralities: Conservatives, Liberals and the Roots of Our Political Divide
    The Two Moralities: Conservatives, Liberals and the Roots of Our Political Divide Ronnie Janoff-Bulman
  13. Tempered Resilience: How Leaders Are Formed in the Crucible of Change
    Tempered Resilience: How Leaders Are Formed in the Crucible of Change Tod Bolsinger
  14. Doing the Right Things Right: How the Effective Executive Spends Time
    Doing the Right Things Right: How the Effective Executive Spends Time Laura Stack
  15. Material Adverse Change: Lessons from Failed M&As
    Material Adverse Change: Lessons from Failed M&As Robert Stefanowski
  16. The Truth is Reality, Two Point Zero
    The Truth is Reality, Two Point Zero Eileena Warehouser
  17. Money Matters for Nonprofits: How Board Members Can Harness the Power of Financial Statements by Understanding Basic Accounting
    Money Matters for Nonprofits: How Board Members Can Harness the Power of Financial Statements by Understanding Basic Accounting Melisa F. Galasso CPA
  18. Mindless: Why Smarter Machines are Making Dumber Humans
    Mindless: Why Smarter Machines are Making Dumber Humans Simon Head
  19. NeuroSuccess: Your Brain Retraining Guide to Wealth and Accomplishment
    NeuroSuccess: Your Brain Retraining Guide to Wealth and Accomplishment Edward Hughes
  20. Introduction to General Relativity: Basic Concepts and Applications of General Relativity
    Introduction to General Relativity: Basic Concepts and Applications of General Relativity Mark Hedges
  21. The Digital Paradigm Shift: A Groundbreaking Machine's Impact on Civilization
    The Digital Paradigm Shift: A Groundbreaking Machine's Impact on Civilization John Harpoon
  22. Relativity and Cosmology: Exploring the Universe through Relativity
    Relativity and Cosmology: Exploring the Universe through Relativity Mark Hedges
  23. Fixing Food: An FDA Insider Unravels the Myths and the Solutions
    Fixing Food: An FDA Insider Unravels the Myths and the Solutions Richard A. Williams
  24. Our Search for Belonging: How Our Need to Connect Is Tearing Us Apart
    Our Search for Belonging: How Our Need to Connect Is Tearing Us Apart Howard J. Ross
  25. Let the People Rule: How Direct Democracy Can Meet the Populist Challenge
    Let the People Rule: How Direct Democracy Can Meet the Populist Challenge John G. Matsusaka
  26. Jewish Ethics: The Basics
    Jewish Ethics: The Basics Geoffrey D. Claussen
  27. Chaos and Nonlinear Dynamics: Understanding Complex Systems and Behavior
    Chaos and Nonlinear Dynamics: Understanding Complex Systems and Behavior Mark Hedges
  28. Creative Imagination
    Creative Imagination Warren Hilton
  29. From the Other Side of the World: Extraordinary Entrepreneurs, Unlikely Places
    From the Other Side of the World: Extraordinary Entrepreneurs, Unlikely Places Elmira Bayrasili
  30. Non-Consensus Investing: Being Right When Everyone Else Is Wrong
    Non-Consensus Investing: Being Right When Everyone Else Is Wrong Rupal J. Bhansali
  31. Nuclear Physics: Principles and Applications: An Introduction to Nuclear Physics
    Nuclear Physics: Principles and Applications: An Introduction to Nuclear Physics Mark Hedges
  32. Simply Responsible: Basic Blame, Scant Praise, and Minimal Agency
    Simply Responsible: Basic Blame, Scant Praise, and Minimal Agency Matt King
  33. The Psychology Of Spending: Why We Buy What We Don’t Need
    The Psychology Of Spending: Why We Buy What We Don’t Need NGENE EMMANUEL
  34. The Three Tensions: Winning the Struggle to Perform Without Compromise
    The Three Tensions: Winning the Struggle to Perform Without Compromise Dominic Dodd
  35. Expensive Mistakes When Buying & Selling Companies: And How to Avoid Them in Your Deals
    Expensive Mistakes When Buying & Selling Companies: And How to Avoid Them in Your Deals Richard G. Stieglitz PhD
  36. Critical Thinking: The Art of Rational Thought
    Critical Thinking: The Art of Rational Thought Hector Davidson
  37. The Right Questions: Truth, Meaning & Public Debate
    The Right Questions: Truth, Meaning & Public Debate Phillip E. Johnson
  38. Inclusion, Inc.: How to Design Intersectional Equity into the Workplace
    Inclusion, Inc.: How to Design Intersectional Equity into the Workplace Sara Sanford
  39. The Power of Virtual Distance: A Guide to Productivity and Happiness in the Age of Remote Work
    The Power of Virtual Distance: A Guide to Productivity and Happiness in the Age of Remote Work Karen Sobel Lojeski
  40. Reigniting the Human Connection: A Pathway to Diversity, Equity, and Inclusion in Healthcare
    Reigniting the Human Connection: A Pathway to Diversity, Equity, and Inclusion in Healthcare Michael Wright EdD.
  41. The Third Screen: The Ultimate Guide to Mobile Marketing
    The Third Screen: The Ultimate Guide to Mobile Marketing Chuck Martin
  42. Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business
    Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business Adrian Webster
  43. Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees and Grow Your Business: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
    Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees and Grow Your Business: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Barry Libert
  44. UNLOCKING THE POWER OF SOCIAL INTERACTION: Enhance Your Social Skills, Forge Authentic Connections, and Flourish in Every Interaction (2024)
    UNLOCKING THE POWER OF SOCIAL INTERACTION: Enhance Your Social Skills, Forge Authentic Connections, and Flourish in Every Interaction (2024) CHRISTOPHER GORDON
  45. Steady: Keeping calm in a world gone viral
    Steady: Keeping calm in a world gone viral Dr Sarb Johal
  46. The Power of Silence: How Learning to Listen Can Transform Your Life
    The Power of Silence: How Learning to Listen Can Transform Your Life Henry J. Howes
  47. Mindsharing: The Art of Crowdsourcing Everything
    Mindsharing: The Art of Crowdsourcing Everything Lior Zoref
  48. Revenue Revolution: Designing and Building a High-Performing Sales System
    Revenue Revolution: Designing and Building a High-Performing Sales System Matt Doyon
  49. Educating For Wholeness
    Educating For Wholeness David Marshak
  50. Beat Stress at Work: How to Balance Your Ambition with Your Anxiety
    Beat Stress at Work: How to Balance Your Ambition with Your Anxiety Mark Simmonds
  51. Perception: Seeing Is Not Believing
    Perception: Seeing Is Not Believing James Purpura
  52. What's Yours is Mine: Against the Sharing Economy, 2nd Edition
    What's Yours is Mine: Against the Sharing Economy, 2nd Edition Tom Slee
  53. Never Trust a Leader Without a Limp: The Wit and   Wisdom of John Wimber, Founder of the Vineyard Church Movement
    Never Trust a Leader Without a Limp: The Wit and Wisdom of John Wimber, Founder of the Vineyard Church Movement Glenn Schroder
  54. The Complete Guide to Food Allergies in Adults and Children
    The Complete Guide to Food Allergies in Adults and Children Scott H. Sicherer
  55. Diversity in Clinical Practice: A Practical & Shame-Free Guide to Reducing Cultural Offenses & Repairing Cross-Cultural Relationships
    Diversity in Clinical Practice: A Practical & Shame-Free Guide to Reducing Cultural Offenses & Repairing Cross-Cultural Relationships Lambers Fisher, MS, LMFT, MDIV
  56. The Power of Ethics: How to Make Good Choices When Our Culture Is on the Edge
    The Power of Ethics: How to Make Good Choices When Our Culture Is on the Edge Susan Liautaud
  57. Psychological Facts: Unveiling the Mind: Insights into Human Behavior and Cognitive Patterns (7 in 1)
    Psychological Facts: Unveiling the Mind: Insights into Human Behavior and Cognitive Patterns (7 in 1) Leila Wattson
  58. Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change
    Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change Jason Saul
  59. How to Sell
    How to Sell Clancy Martin
  60. Electronic commerce and digital services: from international concepts and normative development in the european bloc to prospects for the European Union – Mercosur agreement
    Electronic commerce and digital services: from international concepts and normative development in the european bloc to prospects for the European Union – Mercosur agreement Júlio César Parente Patrocínio
  61. Relentless (Greenleaf): How a Massive Stroke Changed My Life for the Better
    Relentless (Greenleaf): How a Massive Stroke Changed My Life for the Better Ted W. Baxter
  62. Classical Electrodynamics: Advanced Study of Electromagnetic Theory
    Classical Electrodynamics: Advanced Study of Electromagnetic Theory Mark Hedges
  63. Rapid Mass Engagement: Driving Continuous Improvement through Employee Culture Creation
    Rapid Mass Engagement: Driving Continuous Improvement through Employee Culture Creation Frank Devine
  64. Citizenship: What Everyone Needs to Know
    Citizenship: What Everyone Needs to Know Peter J. Spiro
  65. Nanotechnology Essentials: An Introduction to the Fundamental Concepts and Applications of Nanotechnology
    Nanotechnology Essentials: An Introduction to the Fundamental Concepts and Applications of Nanotechnology Virversity Online Courses
  66. The Pin Drop Principle : Captivate, Influence and Communicate Better Using the Time-Tested Methods of Professional Performers: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers
    The Pin Drop Principle : Captivate, Influence and Communicate Better Using the Time-Tested Methods of Professional Performers: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers David Lewis
  67. The Ministry Staff Member: A Contemporary, Practical Handbook to Equip, Encourage, and Empower
    The Ministry Staff Member: A Contemporary, Practical Handbook to Equip, Encourage, and Empower Douglas L. Fagerstrom
  68. Grani Yoga: Mastering Your Energy
    Grani Yoga: Mastering Your Energy Clarice Bendleton
  69. Abraham Lincoln: A Life 1863-1864: From the Mud March to Gettysburg; Victory at the Polls and in the Field; Reconstruction and Re-Nomination
    Abraham Lincoln: A Life 1863-1864: From the Mud March to Gettysburg; Victory at the Polls and in the Field; Reconstruction and Re-Nomination Michael Burlingame
  70. Sustainable & Responsible Investing 360°: Lessons Learned from World Class Investors
    Sustainable & Responsible Investing 360°: Lessons Learned from World Class Investors R. Scott Arnell
  71. The Dimensional Structure of Consciousness: A Physical Basis for Immaterialism
    The Dimensional Structure of Consciousness: A Physical Basis for Immaterialism Samuel Avery
  72. The Invincible Family: Why the Global Campaign to Crush Motherhood and Fatherhood Can't Win
    The Invincible Family: Why the Global Campaign to Crush Motherhood and Fatherhood Can't Win Kimberly Ells
  73. You CAN Stop Stupid: Stopping Losses from Accidental and Malicious Actions
    You CAN Stop Stupid: Stopping Losses from Accidental and Malicious Actions Dr. Tracy Celaya Brown
  74. Harder Than I Thought: Adventures of a 21st Century CEO
    Harder Than I Thought: Adventures of a 21st Century CEO Robert D. Austin
  75. Classical Mechanics: A Detailed Study of Mechanics and Dynamics
    Classical Mechanics: A Detailed Study of Mechanics and Dynamics Mark Hedges
  76. One Thing: Rediscover a Simpler Faith in Our Complicated World
    One Thing: Rediscover a Simpler Faith in Our Complicated World Dudley Rutherford
  77. Respect the Image: Reflecting Human Worth in How We Listen and Talk
    Respect the Image: Reflecting Human Worth in How We Listen and Talk Timothy M. Shorey

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

159 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis