Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

Længde
7T 23M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Loyal customers are the beating heart of every great business.

So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.

A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content

Build loyalty programs that turn satisfied customers into enthusiastic advocates

Nurture profitable customers while pruning those who sap time and money

Inject authenticity into social media communications (and decipher once and for all what that actually really means!)

Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

© 2015 Ascent Audio (Lydbog): 9781469031231

Release date

Lydbog: 1. februar 2015

Andre kan også lide...

  1. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  2. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  3. Quantum Success: 7 Essential Laws for a Thriving, Joyful, and Prosperous Relationship with Work and Money Christy Whitman
  4. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits John Goodman
  5. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  6. Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
  7. The Predictably Irrational Dan Ariely
  8. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  9. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  10. The Catalyst: How to Change Anyone's Mind Jonah Berger
  11. Leading Through Language: Choosing Words That Influence and Inspire Bart Egnal
  12. Writing at Work: Strategies for Today's Coworkers, Clients, and Customers Natasha Terk
  13. The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty Karen Dillon
  14. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  15. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  16. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Russell Brunson
  17. The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
  18. Beyond Advertising: Creating Value Through All Customer Touchpoints Catharine Findiesen Hays
  19. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  20. The Profit Paradox: How Thriving Firms Threaten the Future of Work Jan Eeckhout
  21. The Infinite Desire for Growth Daniel Cohen
  22. Family Inc.: Using Business Principles to Maximize Your Family's Wealth Douglas P. McCormick
  23. Personal Branding For Dummies: 2nd Edition Susan Chritton
  24. High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results Mark Hunter
  25. Robots John M. Jordan
  26. Executive's Guide to Cloud Computing Bob Lozano
  27. The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Noah Fleming
  28. Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Peter Sheahan
  29. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
  30. The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity Byron Reese
  31. Superpower: One Man's Quest to Transform American Energy Russell Gold
  32. One Question Ken Coleman
  33. Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It Jeff Toister
  34. Troublemakers: Silicon Valley's Coming of Age Leslie Berlin
  35. Win the Customer: 70 Simple Rules for Sensational Service Flavio Martins
  36. Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas Seth Godin
  37. Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
  38. Persuade: The 7 Empowering Laws of the SalesMaker Scott Hogle
  39. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  40. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  41. Emotional Equations: Simple Truths for Creating Happiness + Success Chip Conley
  42. Good Thinking: What You Need to Know to Be Smarter, Safer, Wealthier, And Wiser Guy P. Harrison
  43. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis