E49: Why Accel Backed Campfire to Build the Modern GL, with John Glasgow, CEO

In this episode, Sasha Orloff talks with John Glasgow, CEO & CFO of Campfire, about building an AI-native ERP system that streamlines finance workflows through automation and faster month-end close. Fresh from raising $35 million, John shares insights on modernizing legacy systems, the challenges of building complex financial software, and why now is the right time to innovate in accounting tech.

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SPONSORS:

Notion

Boost your startup with Notion—the ultimate connected workspace trusted by thousands worldwide! From engineering specs to onboarding and fundraising, Notion keeps your team organized and efficient. For a limited time, get 6 months of Notion AI FREE to supercharge your workflow. Claim your offer now at ⁠⁠⁠⁠⁠https://notion.com/startups/puzzle⁠⁠⁠⁠⁠

Puzzle

📈 No more waiting for month's end. No more manual reconciliations, just financials that keep up with you. Puzzle is leading a new movement with an AI first ledger, built for speed, automation, and real time decision making. Join today at ⁠⁠⁠⁠⁠https://puzzle.io/⁠⁠⁠⁠⁠

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RECOMMENDED IN THIS EPISODE:

https://www.linkedin.com/in/johnglasgow

https://campfire.ai/

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X/SOCIAL:

@john__glasgow (John)

@sashaorloff (Sasha)

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TIMESTAMPS:

(00:00) Preview

(00:22) Intro

(01:00) Guest introduction: John Glasgow

(01:51) Journey of Campfire

(05:05) Challenges and innovations in accounting software

(06:47) Shift to modern GL and AI integration

(11:21) Sponsors: Notion | Puzzle

(13:29) Real-world impact and case studies

(19:11) Fundraising and future plans

(20:01) Partnering with John Lockett and Excel

(21:06) AI conference and bigger investments

(21:48) Challenges of a seed-backed business

(22:50) Advice for founders in big industries

(23:36) Product velocity and customer trust

(25:51) Future plans and milestones

(29:24) Origin of Campfire

(30:53) Message to finance leaders and founders

(34:05) Future of finance and AI

(36:13) Wrap