E081 - Give Me 90 Minutes and I'll FORCE You to Lock in This 2025 | William Goodge

Pain is often seen as something to overcome, but for William Goodge, it became the driving force behind his greatest achievements. After losing his mother, William turned to running—not just as an escape, but as a way to transform grief into purpose. What started as a coping mechanism became an obsession, pushing him to complete ultra-endurance challenges that test the limits of human resilience.

In this episode, William shares how loss shaped his mindset, why suffering can be a tool for growth, and the mental battle of running thousands of miles. From his first marathon on Christmas Day to running across entire countries, he explains how endurance sports became his way of finding meaning in hardship. Tune in to hear how turning pain into fuel can unlock an entirely new level of drive, focus, and achievement.

Timestamps: 00:00 William and his nomad spirit 02:34 Early modelling days and industry reality 03:51 Finding running on Santa Monica beach 07:02 Running barefoot through blood blisters 08:49 Dealing with loss through movement 10:32 Using exercise to process emotions 14:51 Mental strength in endurance sports 18:14 Pushing through pain with codeine 21:49 Turning suffering into strength 24:38 Making marathons accessible for everyone 26:12 Finding beauty in earned pain 28:37 Breaking down major running achievements 31:06 The Africa run possibility 35:06 Balancing extremes: trails to fashion shows 38:22 Life lessons from Hollister days 42:01 Having freedom to explore in your twenties 46:19 How Australia shaped his outlook 50:06 Going for the cross-country record 54:23 Training data and recovery secrets 56:08 The special meaning behind Japan 58:13 Why Cape Town feels like home 1:00:01 Making adventures sustainable 1:05:46 Living simply while dreaming big 1:25:04 Finding peace in a simpler life

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Follow William: YouTube: @goodge Instagram: https://www.instagram.com/williamgoodge/?hl=en Website: https://tinyurl.com/4vy6pvn5