E074 - The Broken Fitness Industry: Lies, Scams & Steroids | Greg Doucette

This week, I'm joined by the infamous Greg Doucette, a well-known influential figure in the fitness world, best known for his "Natty or Not" series. From his rise as a global fitness coach to navigating the often turbulent waters of industry drama, Greg offers an unfiltered look into the realities of the fitness scene. In this episode, he dissects what truly defines a natural physique, exposes the hard truths behind steroid use and extreme dieting, and emphasises the importance of being authentic and true to yourself.

Unpacking the controversies that have sparked conversations across the industry, alongside his insights on maintaining muscle amidst rigorous cardio regimes and personal health challenges, Greg shares his journey of growing through controversy and balancing the demands of content creation with genuine self-expression.

This conversation was long overdue...

00:00 Coach Greg introduction 01:15 The Dubai move and content beginnings 02:33 From part-time to global fitness coach 04:07 Mike Thurston: Natty or Not? 07:00 Breaking down the best natural physiques 10:54 Spotting fake naturals and youth steroid use 15:57 The reality of steroid use and longevity 19:08 Extreme diets and Mike's fitness journey 22:00 The struggles of maintaining muscle with cardio 25:36 Fitness heroes and ultimate workouts 27:00 Navigating fitness industry drama 33:16 The truth about TRT and testosterone 37:28 Growing through controversy 39:54 Relationships and recognising red flags 48:15 Understanding modern dating dynamics 50:28 Building an international following 54:15 Behind the scenes of Greg’s content creation 55:28 How travel limits affected business 57:49 Greg’s cookbook that changed everything 1:03:12 Launching supplements and Turkesterone insights 1:06:48 The banned supplement conversation 1:07:45 Why creatine actually matters 1:11:21 Personal health challenges 1:15:49 The real story on fasting and weight 1:19:11 Making workouts and cardio count 1:23:09 Balancing nutrition and business growth 1:27:10 The importance of being present and in the moment 1:29:07 Life as a fitness influencer 1:32:00 The dark side of social media fame 1:36:12 Dealing with platform censorship 1:37:53 Final thoughts on the industry

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